Posted on July 20th, 2012 by Jill Manser
Talk about two ends of the retail spectrum! It’s not very often that discount powerhouse Target and high-end fashion icon Neiman Marcus are talked about at the same time, but these two unique retailers are making quite the odd bedfellows this winter as they partner up to offer a limited collection of products this holiday [...]
Filed under: Best Customer Management, Customer Experience, Loyalty Marketing | No Comments »
Posted on January 13th, 2012 by Jill Manser
Part 3 of a 3-Part Series If you’ve been following our series, then you’ve gone from exploration to ideation and now it’s time to put what you’ve learned into a final business model. Refine the Economic Model – At the end of the day, you will be tasked with showing how your program impacts the [...]
Filed under: Best Customer Management, Brand Loyalty, Loyalty Marketing | 1 Comment »
Posted on October 24th, 2011 by Sallie Burnett
The economy is tough. Budgets are tight. And how many of us are still expected to show significant results with less dollars? It’s a story being repeated across marketing departments everywhere. So, how do you do more with less? Start with your loyalty program.
Filed under: Best Customer Management, Cause Marketing, Customer Experience, Loyalty Marketing | 1 Comment »
Posted on October 21st, 2011 by Sallie Burnett
The National Retail Federation predicts overall retail sales will grow just 2.8 percent this holiday season, but some luxury retailers have their sights set higher, in part to their amped-up digital marketing efforts.
Filed under: Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox, Social Media | No Comments »
Posted on December 20th, 2010 by Sallie Burnett
The basics of a liquid CO2 process is a linchpin in Hangers’ success (no harsh chemicals, no funky smell): “Being ecofriendly is great, but if we don’t get your clothes clean, don’t press them right and don’t have prices that are fair, why in the world would you continue to use us?”
Filed under: Loyalty Marketing | No Comments »
Posted on December 16th, 2010 by Sallie Burnett
Over the last few years many companies have reacted defensively to the recession: tightened their belts, and braced themselves for slower growth. Its doesn’t have to be that way. While we don’t control the factors that cause a recession, we can optimize the factors we do have control over and do our best to build [...]
Filed under: Brand Loyalty, Loyalty Marketing | No Comments »
Posted on December 13th, 2010 by Sallie Burnett
According to “The Leaders in Loyalty: Feeling the Love from the Loyalty Club” is the latest research from the CMO Council, tapping into the insights of over 600 marketers, and gaining first hand perspective from the recipients of these programs in an audit of over 700 consumers, most marketers (61%) believe that loyalty program participants [...]
Filed under: Brand Loyalty, Loyalty Marketing | No Comments »
Posted on August 5th, 2009 by Sallie Burnett
A recent research study published in The Journal Of Marketing (Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers by Valentyna Melnyk, Stijn M.J. van Osselaer, & Tammo H.A. Bijmolt) debunks the conventional wisdom about women being more “loyal” customers than men. The authors conducted five studies [...]
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Posted on August 5th, 2009 by Sallie Burnett
Half of American consumers have defected from national brands to store brands for food, household, health and personal-care products, but most are still reluctant to switch to store brands for child- and pet-care purchases, according to research from ICOM released on July 9, 2009. A May 2009 ICOM study of 1,530 American consumers revealed key [...]
Filed under: Brand Loyalty, Emerging Marketing Strategies | No Comments »
Posted on July 7th, 2009 by Sallie Burnett
[Convenience Store News, July 7, 2009] As customers respond to the scores of rewards offered through its loyalty program. Q Mart Marketplace, operator of 20 stores based here, is experiencing more frequent visits by regular customers, bigger average transactions, better margins and a stream of new faces drawn to attractive deals. “Loyalty has been the [...]
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