There’s nothing like a few years of a turbulent economic climate to take a toll on your customer loyalty efforts. But with the economy slowly ebbing back and the influx of social media channels at your fingertips, the timing is ideal to gather your troops, take stock of your resources and fight for customer loyalty, engagement [...]
The New Year is knocking at your door, and so too are your colleagues looking for the genius marketing plan that will make all the difference in 2012. Here are our top five questions worth asking as you plan your next move. Are your campaigns on replay? If your strategy seems eerily similar for all [...]
Wouldn’t it be nice if your loyalty program always seemed as shiny and new as the first day you rolled it out? Keeping your program fresh and relevant to your customers should remain an ongoing objective if your goal is long-term success. Here are six signs that your program needs a refresh.
Business travelers are savvy with loyalty programs. Nearly half of business travelers who belong to a travel loyalty program (48 percent) consider themselves an “intermediate” or “savvy” loyalty program user in that they check their points balance often, redeem points and tend to use multiple programs at once.
Even if you made a choice 18 months ago to pare back on the ad and marketing budget, it’s not too late to minimize the damage. Companies that increase ad/marketing budgets during a recession-recovery phase can still yield long-term dividends in terms of profitability and market share.
Over the last few years many companies have reacted defensively to the recession: tightened their belts, and braced themselves for slower growth. Its doesn’t have to be that way. While we don’t control the factors that cause a recession, we can optimize the factors we do have control over and do our best to build [...]
Penn, Schoen & Berland Associates, with sponsorship from LinkShare and gsi interactiveSM study shows that online shoppers are seeking value, not just the lowest price, according to research. Almost 75% of consumers are focused on the value, not the brand. 63% have purchased something online they wouldn’t have normally because of a special offer. Read [...]
Customer Insight Group is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on the latest thought leadership regarding loyalty marketing. We want to share with you 30 exciting ideas for loyalty marketing rewards – compelling enough to gain exposure to capture your customers’ attention [...]
Half of American consumers have defected from national brands to store brands for food, household, health and personal-care products, but most are still reluctant to switch to store brands for child- and pet-care purchases, according to research from ICOM released on July 9, 2009. A May 2009 ICOM study of 1,530 American consumers revealed key [...]