Posted on April 1st, 2013 by Mary Shaw
Is the competition stealing your best customers? Has your loyalty program grown stagnant? How are you planning for the long-term to retain your best customers and build their affinity to your business? No matter where small businesses find their challenges today, it is likely that customer loyalty plays a significant role in their marketing mix. [...]
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Posted on March 14th, 2013 by Beranich
[Source: Safeway] Safeway Inc. and ExxonMobil have teamed up to provide Safeway shoppers a new way to save at the pump with their new loyalty program. Safeway shoppers and ExxonMobil customers can now earn Reward Points for most products purchased at Safeway stores in the Mid-Atlantic region and redeem their Reward Points at participating Exxon [...]
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Posted on March 7th, 2013 by Beranich
BP is launching a new loyalty program called BP Driver Rewards that offers consumers a smarter way to save money on quality fuel. The program, available at participating sites within BP’s East of the Rockies footprint, rewards consumers with cents-per-gallon fuel savings just for filling up at BP. BP is the first major oil company to [...]
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Posted on March 1st, 2013 by Sallie Burnett
Every business defines loyalty in its own unique way. Is it about how frequently customers buy, how often they refer new customers, how much they spend? Determine what your business goals are, then take a serious look at how you define that loyal customer and how you can leverage that value for long-term growth. Keep [...]
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Posted on February 27th, 2013 by Beranich
Bon-Ton Stores, Inc.’s President & CEO announced that the Company’s “Your Rewards” loyalty program was revamped and will be reintroduced beginning February 15, 2013. The new program will allow customers to begin earning rewards as soon as he or she spends just$200 on their “Your Rewards” credit card at any of The Bon-Ton Stores seven [...]
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Posted on February 8th, 2013 by Beranich
Hudson’s Bay Company (hbc.com) announced an exciting new Rewards Program that lets shoppers earn more points faster when shopping at Hudson’s Bay, thebay.com or Home Outfitters. Hudson’s Bay Rewards members will now earn one point for every dollar they spend on almost anything in store or thebay.com*, and move to ‘Rewards Plus’ and ‘VIP’ status [...]
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Posted on January 28th, 2013 by Sallie Burnett
Loyalty programs are garnering more and more buzz these days as brands seek to connect with customers and cement their long-term adoration. Here’s a look at how a few brands are leveraging that loyalty experience going forward into 2013. Saks Fifth Avenue Refreshes SaksFirst Saks starts out 2013 by making several important enhancements to its [...]
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Posted on January 25th, 2013 by Mary Shaw
American Cruise Lines, operator of the newest riverboats and small cruise ships in the United States, has announced the introduction of a renewed loyalty program, featuring new premium benefits for members. The Eagle Society is the line’s way of recognizing and rewarding returning guests by providing a more personalized and enhanced cruise experience. The Eagle Society [...]
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Posted on January 24th, 2013 by joshua gentry
Could the customer experience at Disney’s parks be any more magical? Disney is certainly trying with a collection of new services dubbed MyMagic+. Costing an estimated $1 billion the services revolve around RFID wristbands Disney is referring to as MagicBands. These rubber bracelets will be encoded with credit card information allowing users to make purchases [...]
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Posted on November 30th, 2012 by Sallie Burnett
It’s hard not to take notice when a retailer changes up their merchandising approach at the local level and refines how they’re talking to their customers across the board. Maybe that kind of innovation is behind the over 28 million loyalty customers recently added to Walgreens’ Balance Rewards loyalty program after only two months from [...]
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