Posted on May 22nd, 2010 by adunnigan
[Fast Company, May, 2010] How many Facebook fans, Twitter followers, and YouTube subscribers does your company have? If your organization is like most, these numbers continue to increase but what are you doing about it? A new study by Vivaldi Partners and Lightspeed Research analyzed more than 60 companies to determine how these social audiences [...]
Filed under: Brand Loyalty, Current News, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing | No Comments »
Posted on May 20th, 2010 by adunnigan
[Forbes, April 9, 2010] Ford’s VP of global marketing, Jim Farley recently described the recession simply as a “blessing” for the automaker. With plummeting sales and loss of consumer sentiment, companies have been challenged to reexamine their business models, listen more closely to their customers, and offer greater value in order to retain customers. Marketers that [...]
Filed under: Best Customer Management, Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on May 18th, 2010 by adunnigan
Consumers today are time-starved, overwhelmed by messaging and more digitally enabled than ever before. In this fast paced world, retailers struggle in finding ways to still offer the personalized experience consumers expect. According to a recent study from Empathica, loyalty marketers are increasingly taking advantage of social media to foster customer loyalty. The inherent customization [...]
Filed under: Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox, Uncategorized | No Comments »
