It used to be that loyalty programs were pretty easy to design. Focus on rewarding the top tier and call it a day. But customers and buying behaviors have evolved, and it’s time that marketers changed their ways, lest they alienate the very customers they seek to reward. Here are just a few trouble spots [...]
Last time we met, we talked about how to start at square one with a loyalty program. So by now, you’ve gathered your data, listened to your customers and observed best practices within your industry. You should be buzzing with ideas about how to design your program by now. Here we offer up some key elements to help guide you in this phase of the process.
The economy is tough. Budgets are tight. And how many of us are still expected to show significant results with less dollars? It’s a story being repeated across marketing departments everywhere. So, how do you do more with less? Start with your loyalty program.
A 2010 report from industry research firm CSO Insights says that more than 75 percent of U.S. firms have implemented CRM strategies to accelerate top-line growth, improve the customer experience and boost the productivity of frontline workers. But success with CRM initiatives remains elusive for many. A 2010 study conducted by Asuret discovered a 47-percent failure rate of CRM systems.
When you walk into a bank to deposit your payroll check or approach an ATM to withdraw money for a night on the town, you have reasonable assurance that you are safe in doing so – an armed guard, perhaps, security cameras, well-lit public access, etc. When convenience store chains started opening 24-7 decades ago, [...]
According to “The Leaders in Loyalty: Feeling the Love from the Loyalty Club” is the latest research from the CMO Council, tapping into the insights of over 600 marketers, and gaining first hand perspective from the recipients of these programs in an audit of over 700 consumers, most marketers (61%) believe that loyalty program participants [...]
One of the world’s most successful loyalty programs has a home across the pond, where Tesco PLC – the world’s third-largest retailer – is celebrating the 15th anniversary of its ubiquitous Clubcard. The U.K. supermarket giant is extending 2-for-1 rewards offers and celebrating with a variety of “birthday presents” that include goodies at restaurants, hotels [...]