Posted on November 24th, 2010 by Sallie Burnett
Sign-up now for Customer Insight Group’s e-newsletter, Customer Connection today. Customer Connection provides you with customer loyalty and engagement news, views, research, how-to’s, reviews, best practices, worldwide – and it’s free. Our editors become your personal research assistants, handpicking and distilling the most useful information specific to your interests with brief summaries of the latest [...]
Filed under: Brand Loyalty, Loyalty Marketing, Uncategorized | No Comments »
Posted on August 18th, 2010 by adunnigan
[LA Times, June, 2010] Today’s consumer is a multichannel shopper and consequently demands the same conveniences the web offers when shopping in-store. With the latest trend coined “Retailing 2.0,” traditional brick and mortar stores are changing the way they do business to better meet the needs of shoppers while also remaining competitive with Internet retailers [...]
Filed under: Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on July 11th, 2010 by adunnigan
[SmartMoney, June, 2010] In a time of both lingering recession and more choices for consumers’ precious dollars than ever before, retailers are being forced to think differently about how to achieve brand loyalty. According to a new study by comScore, the percentage of brand loyal shoppers has steadily declined across all categories over the past [...]
Filed under: Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on June 22nd, 2010 by adunnigan
[Compete, June 8, 2010] Savvy consumers have long looked to coupons for additional savings, but a recent study shows that online coupons can have a significant impact on a retailer’s bottom line. According to a recent “Online Shopper Intelligence” survey conducted by Compete, one-third of online shoppers generally use coupon sites while shopping online. What [...]
Filed under: Best Customer Management, Brand Loyalty, Current News, Customer Experience, Internet Marketing, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on May 22nd, 2010 by adunnigan
[Fast Company, May, 2010] How many Facebook fans, Twitter followers, and YouTube subscribers does your company have? If your organization is like most, these numbers continue to increase but what are you doing about it? A new study by Vivaldi Partners and Lightspeed Research analyzed more than 60 companies to determine how these social audiences [...]
Filed under: Brand Loyalty, Current News, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing | No Comments »
Posted on September 15th, 2009 by Sallie Burnett
Sears and Kmart create a blended frequent shopper and gift card program, the Christmas Club card. The Christmas Club is a great example of how retailers can creatively respond to consumers resistance to rely on credit cards to finance purchases. In addition, it provides a branded “savings” account the enables a retailer to lock in [...]
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Posted on September 15th, 2009 by Sallie Burnett
The current economic climate finds the retail sector battling to sustain their business under intense financial pressure. Consumers have so much choice available to them that retailers must make sure they offer customers the choice of shopping via multiple channels so they can buy goods in the preferred way. Retailers like Lands’ End, Abercrombie & [...]
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Posted on August 7th, 2009 by Sallie Burnett
Consumers have so many choices in the world and generally edit their possibilities and maintain their own manageable menu of brands they trust. These brands are said to be in the “inner circle”. The inner circle is like your favorites or bookmark list on your computer. In our age of information and global competition, companies [...]
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Posted on August 6th, 2009 by Sallie Burnett
Customer Insight Group is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on the latest thought leadership regarding loyalty marketing. We want to share with you 30 exciting ideas for loyalty marketing rewards – compelling enough to gain exposure to capture your customers’ attention [...]
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Posted on August 5th, 2009 by Sallie Burnett
With more than 19 years of experience in developing and enhancing customer loyalty programs, we know how important it is to use a customer-centric approach to align and deliver value that is meaningful, timely and mutually beneficial to the customer and ultimately the company as well. When developing the benefit strategy for your loyalty program [...]
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