Posted on January 24th, 2013 by joshua gentry
Could the customer experience at Disney’s parks be any more magical? Disney is certainly trying with a collection of new services dubbed MyMagic+. Costing an estimated $1 billion the services revolve around RFID wristbands Disney is referring to as MagicBands. These rubber bracelets will be encoded with credit card information allowing users to make purchases [...]
Filed under: Best Customer Management, Current News, Customer Experience, Emerging Marketing Strategies, Loyalty Marketing | No Comments »
Posted on December 16th, 2010 by Sallie Burnett
Over the last few years many companies have reacted defensively to the recession: tightened their belts, and braced themselves for slower growth. Its doesn’t have to be that way. While we don’t control the factors that cause a recession, we can optimize the factors we do have control over and do our best to build [...]
Filed under: Brand Loyalty, Loyalty Marketing | No Comments »
Posted on November 11th, 2010 by Sallie Burnett
Posted on October 12th, 2010 by Sallie Burnett
A new six-country survey from DDB reveals that Facebook users who like a brand’s page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of the respondents “want to buy this brand’s product more.” – See full story from Adweek
Filed under: Brand Loyalty, Internet Marketing | No Comments »
Posted on September 28th, 2010 by Sallie Burnett
If there are things you don’t like in the world you grew up in, make your own life different.” – Dave Thomas Dave Thomas Foundation for Adoption (Wendy’s) How must your company change in order to get to that next level of growth, respect and profitability? Well, many experts swear by the creation of a [...]
Filed under: Cause Marketing, Loyalty Marketing | No Comments »
Posted on September 13th, 2010 by Sallie Burnett
June 22, 2010: Virgin Atlantic Airways passengers are trapped for nearly five hours on a hot, dark plane after their trans-Atlantic flight is delayed, then diverted. The incident turns into PR hell for Virgin Atlantic as disembarking passengers relate tales of frustration and panic to news teams waiting on the tarmac. With the emergence of [...]
Filed under: Brand Loyalty, Customer Experience, Loyalty Marketing | No Comments »
Posted on September 7th, 2010 by Sallie Burnett
In frontier days, a farmer might pull his buckboard into town, lash up a hitching post and stride into the General Store for supplies – and not so incidentally, the opportunity to sit around the cracker barrel and swap stories over a cup of coffee and a chaw of tobacco from Sam Merchant’s shelf. The [...]
Filed under: Brand Loyalty, Loyalty Marketing | No Comments »
Posted on September 2nd, 2010 by Sallie Burnett
It might be. But, you should audit your loyalty program before you make any changes or updates. The word “audit” usually scares people. In the context of a customer retention and loyalty programs, however, an audit helps you understand where the biggest return on investment (ROI) potential is. An audit (usually qualified as a “loyalty [...]
Filed under: Brand Loyalty, Loyalty Marketing | No Comments »
Posted on July 10th, 2009 by Sallie Burnett
Sustaining a loyal client base is one of the biggest challenges that businesses face each day. You may have hundreds of competitors, so how can you market your product to obtain consumer loyalty? Consumer loyalty comes from attaching a certain perceived value to your product in the mind of your consumer. In order to create [...]
Filed under: Uncategorized | No Comments »
Posted on June 22nd, 2009 by Sallie Burnett
The age of engage is about reshaping your business and moving from marketing to moms from a mass market approach to a focus on connecting with mothers as part of their community. It is a paradigm shift from pushing the message through mass channels to being a part of the conversation. Only then can companies [...]
Filed under: Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox, Uncategorized | No Comments »
