Posted on January 21st, 2012 by Jill Manser
EXPRESS doesn’t just sell stylish clothes to trend-setting young women and men. The brand invites customers into a world of fashion, music and runway glamour, providing video from photo shoots, interviews with popular bands and lively interactions with customers via social media. Behind the progressive marketing strategy is EXPRESS’s secret weapon, Lisa Gavales, EXPRESS Chief Marketing [...]
Filed under: Loyalty Marketing, Social Media | No Comments »
Posted on January 9th, 2012 by Mary Shaw
[MediaPost, 1/9/12] One of the more successful digital tactics for cause marketing is a Facebook “Like” promotion. When you Like the nonprofit’s page or the company’s page — or both, depending on the promotion — the company makes an in-kind or cash donation to the nonprofit. On Jan. 14, Ikea is hosting a “Bring Your Own Friends” (BYOF) event with deals and giveaways [...]
Filed under: Cause Marketing, Social Media | No Comments »
Posted on October 21st, 2011 by Sallie Burnett
The National Retail Federation predicts overall retail sales will grow just 2.8 percent this holiday season, but some luxury retailers have their sights set higher, in part to their amped-up digital marketing efforts.
Filed under: Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox, Social Media | No Comments »
Posted on October 14th, 2011 by Sallie Burnett
If your social marketing efforts have been all about getting your customers to “Like” you, then the time has come to think bigger. Recent changes to the social media powerhouse have given marketers something to sink their teeth into.
Filed under: Customer Experience, Emerging Marketing Strategies, Marketers Toolbox, Social Media | No Comments »
Posted on October 14th, 2011 by Sallie Burnett
These recent statistics caught our eye. What do these numbers say to you?
85% of loyalty program members polled report that they haven’t heard a single word from a loyalty program since the day they signed up.
Filed under: Brand Loyalty, Current News, Loyalty Marketing, Program Analytics, Social Media, Uncategorized | No Comments »
Posted on September 6th, 2011 by Sallie Burnett
The charity that receives the most votes will be the fifth charity partner. For the first 200,000 votes, Subaru will donate 10 cents per vote to the charity receiving the vote.
Filed under: Cause Marketing | No Comments »
Posted on October 29th, 2010 by Sallie Burnett
Facebook is a phenomenon because it broke the mold. Its structure, business plan and marketing strategy defied conventional wisdom. But to this day, the franchise makes use of traditional loyalty strategies as well. … Who would have thought crotchety old 60-somethings would leverage Facebook’s ubiquity when organizing a 50th High School Reunion?
Filed under: Brand Loyalty, Current News, Loyalty Marketing | No Comments »
Posted on October 29th, 2010 by Sallie Burnett
Companies and brand managers of every description can engage their audiences via social media, many of whom are busily sharing details of the TV shows and brands they love.
Filed under: Brand Loyalty, Internet Marketing, Loyalty Marketing | No Comments »
Posted on October 26th, 2010 by Sallie Burnett
In the simplest terms, we are more likely today to take interest in issues and news recommended by friends, peers and professional colleagues. And, apparently, this evokes a “halo effect” that boosts brand recognition of the advertising that surrounds recommended content.
Filed under: Brand Loyalty, Emerging Marketing Strategies, Loyalty Marketing | No Comments »
Posted on October 25th, 2010 by Sallie Burnett
Conan may not have had the numbers or the widespread appeal to hold down the prestigious “Tonight Show” gig, but his devil-may-care self-promotion and unyielding self-deprication make him a favorite with a demographic inclined toward social media.
Filed under: Loyalty Marketing | No Comments »
