EXPRESS doesn’t just sell stylish clothes to trend-setting young women and men. The brand invites customers into a world of fashion, music and runway glamour, providing video from photo shoots, interviews with popular bands and lively interactions with customers via social media. Behind the progressive marketing strategy is EXPRESS’s secret weapon, Lisa Gavales, EXPRESS Chief Marketing [...]
[MediaPost, 1/9/12] One of the more successful digital tactics for cause marketing is a Facebook “Like” promotion. When you Like the nonprofit’s page or the company’s page — or both, depending on the promotion — the company makes an in-kind or cash donation to the nonprofit. On Jan. 14, Ikea is hosting a “Bring Your Own Friends” (BYOF) event with deals and giveaways [...]
The National Retail Federation predicts overall retail sales will grow just 2.8 percent this holiday season, but some luxury retailers have their sights set higher, in part to their amped-up digital marketing efforts.
If your social marketing efforts have been all about getting your customers to “Like” you, then the time has come to think bigger. Recent changes to the social media powerhouse have given marketers something to sink their teeth into.
These recent statistics caught our eye. What do these numbers say to you?
85% of loyalty program members polled report that they haven’t heard a single word from a loyalty program since the day they signed up.
Facebook is a phenomenon because it broke the mold. Its structure, business plan and marketing strategy defied conventional wisdom. But to this day, the franchise makes use of traditional loyalty strategies as well. … Who would have thought crotchety old 60-somethings would leverage Facebook’s ubiquity when organizing a 50th High School Reunion?
In the simplest terms, we are more likely today to take interest in issues and news recommended by friends, peers and professional colleagues. And, apparently, this evokes a “halo effect” that boosts brand recognition of the advertising that surrounds recommended content.