Toys”R”Us today announced the next evolution of Rewards”R”Us, the company’s complimentary loyalty program, with the launch of an all-new integrated, point-based system that delivers streamlined benefits for members, as well as new and existing “R”Us® credit card holders. Program enhancements reflect feedback from the company’s most valued customers and its continued commitment to rewarding brand [...]
These days, understanding your customer goes far beyond crafting an ideal demographic profile. It demands that as brands we connect with our customers on new more personal levels. Customer centricity demands that a company understand the individual needs and improves the customer experience thereby creating sustainable and profitable customer relationships that become impermeable to [...]
Caesars Entertainment celebrates the expansion of Total Rewards, one of the country’s most prominent entertainment loyalty programs, with “Escape to Total Rewards”, their largest promotion in the company’s history. Aimed at demonstrating the breadth and depth of the loyalty program’s network of offerings and experiences, “Escape to Total Rewards” further illustrates the value of the loyalty [...]
Groupon launches Groupon Rewards, a loyalty program designed to make it easy for their merchants to reward repeat customers and forge long-lasting relationships with them. Consumers will like how it turns their credit card into a loyalty card and they don’t have to worry about signing up, checking in, etc. Consumers unlock rewards once they reach a designated spending level with a merchant. While Groupon’s foundation firmly rests in customer acquisition, this new program shows the value that retention loyalty programs can bring to the marketing table.
[The Wise Marketer, August 11, 2011] It’s official: customer loyalty drives revenue. But the results of a recent online consumer survey showed very positive responses when asked to think about loyalty in general, with 93% saying they would be most likely to spend more with a brand if it had a great loyalty program, and [...]
Even if you made a choice 18 months ago to pare back on the ad and marketing budget, it’s not too late to minimize the damage. Companies that increase ad/marketing budgets during a recession-recovery phase can still yield long-term dividends in terms of profitability and market share.
Penn, Schoen & Berland Associates, with sponsorship from LinkShare and gsi interactiveSM study shows that online shoppers are seeking value, not just the lowest price, according to research. Almost 75% of consumers are focused on the value, not the brand. 63% have purchased something online they wouldn’t have normally because of a special offer. Read [...]
As retailers realize recovering sales, a new post-recession consumer is emerging. New behaviors and decision making processes have led consumers to be much more cautious about how their money is spent. Loyalty marketers have hardly ignored this increased demand for value and savings. Some companies have offered double and triple rewards points for purchases while [...]
Consumers have so many choices in the world and generally edit their possibilities and maintain their own manageable menu of brands they trust. These brands are said to be in the “inner circle”. The inner circle is like your favorites or bookmark list on your computer. In our age of information and global competition, companies [...]
The ability to master multi-channel marketing is becoming increasingly vital for companies as they are struggling with the dynamics of how to profitably grow their business in a changing economy. Employees are disgruntled and shareholders are dismayed. And unfortunately, a recent study by Experian shows that many retailers and home shopping companies are failing to [...]