Posted on March 14th, 2013 by Beranich
[Source: Safeway] Safeway Inc. and ExxonMobil have teamed up to provide Safeway shoppers a new way to save at the pump with their new loyalty program. Safeway shoppers and ExxonMobil customers can now earn Reward Points for most products purchased at Safeway stores in the Mid-Atlantic region and redeem their Reward Points at participating Exxon [...]
Filed under: Best Customer Management, Customer Experience, Loyalty Marketing | No Comments »
Posted on March 7th, 2013 by Beranich
BP is launching a new loyalty program called BP Driver Rewards that offers consumers a smarter way to save money on quality fuel. The program, available at participating sites within BP’s East of the Rockies footprint, rewards consumers with cents-per-gallon fuel savings just for filling up at BP. BP is the first major oil company to [...]
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Posted on February 27th, 2013 by Beranich
Bon-Ton Stores, Inc.’s President & CEO announced that the Company’s “Your Rewards” loyalty program was revamped and will be reintroduced beginning February 15, 2013. The new program will allow customers to begin earning rewards as soon as he or she spends just$200 on their “Your Rewards” credit card at any of The Bon-Ton Stores seven [...]
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Posted on February 12th, 2013 by Beranich
Cravers on the run can get more of their White Castle favorites with unique coupons text messaged directly to their phones. Now customers can opt in to receive customized alerts on their mobile devices any time they are near a participating White Castle restaurant. The new service is called Text2Crave. It’s a location-based mobile marketing [...]
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Posted on August 6th, 2012 by Sallie Burnett
Through-out the entire customer purchase life-cycle from acquisition to on-boarding, to issue resolution, and customer retention, companies have opportunities to build customer loyalty. The results of the ClickFox Brand Loyalty Survey conducted between March 7 and March 19, 2012 show that the most critical time to gain customers loyalty is when they make their first [...]
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Posted on July 20th, 2012 by Jill Manser
Talk about two ends of the retail spectrum! It’s not very often that discount powerhouse Target and high-end fashion icon Neiman Marcus are talked about at the same time, but these two unique retailers are making quite the odd bedfellows this winter as they partner up to offer a limited collection of products this holiday [...]
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Posted on June 28th, 2012 by Jill Manser
Toys”R”Us today announced the next evolution of Rewards”R”Us, the company’s complimentary loyalty program, with the launch of an all-new integrated, point-based system that delivers streamlined benefits for members, as well as new and existing “R”Us® credit card holders. Program enhancements reflect feedback from the company’s most valued customers and its continued commitment to rewarding brand [...]
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Posted on April 12th, 2012 by Jill Manser
These days, understanding your customer goes far beyond crafting an ideal demographic profile. It demands that as brands we connect with our customers on new more personal levels. Customer centricity demands that a company understand the individual needs and improves the customer experience thereby creating sustainable and profitable customer relationships that become impermeable to [...]
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Posted on October 5th, 2011 by Sallie Burnett
Groupon launches Groupon Rewards, a loyalty program designed to make it easy for their merchants to reward repeat customers and forge long-lasting relationships with them. Consumers will like how it turns their credit card into a loyalty card and they don’t have to worry about signing up, checking in, etc. Consumers unlock rewards once they reach a designated spending level with a merchant. While Groupon’s foundation firmly rests in customer acquisition, this new program shows the value that retention loyalty programs can bring to the marketing table.
Filed under: Brand Loyalty, Current News, Emerging Marketing Strategies, Loyalty Marketing | No Comments »
Posted on August 12th, 2011 by Sallie Burnett
[The Wise Marketer, August 11, 2011] It’s official: customer loyalty drives revenue. But the results of a recent online consumer survey showed very positive responses when asked to think about loyalty in general, with 93% saying they would be most likely to spend more with a brand if it had a great loyalty program, and [...]
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