Posted on March 19th, 2013 by Mary Shaw
Loyalty marketing can deliver positive return on investment when properly executed. Through real-world examples, learn the methods and techniques successful businesses use to inspire loyalty and build profitable customer relationships. Did You Know? Less than 50% of shoppers in 2010 reported purchasing the brand they had once been loyal 70% of customers say poor service [...]
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Posted on December 13th, 2012 by joshua gentry
The customer-centric theory may, at first blush, seem a backwards approach to profitability. The focus is not on the customer’s wallet, but the customer himself. Customer-centricity entails a company understanding individual customer needs and improving the customer experience thereby creating sustainable and profitable customer relationships impermeable by competitors. Many companies claim to be customer-centric, but [...]
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Posted on December 3rd, 2012 by joshua gentry
Success with CRM initiatives remains elusive for many. A 2010 study conducted by Asuret discovered a 47% failure rate of CRM systems. Compare your CRM approach with this list of the five best practices to uncover weak points and opportunities to improve the odds of your CRM success. Is your company in need [...]
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Posted on September 21st, 2012 by Jill Manser
Looks like the rules of engagement with prominent sporting goods retailer, DICK’S Sporting Goods just changed up. To further enhance the mobile and in-store experience for its customers, DICK’S Sporting Goods, the largest U.S.-based full-line sporting goods retailer, announced the launch of a comprehensive mobile application for iPhone® and Android™ smartphones. With the new DICK’S Sporting [...]
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Posted on August 6th, 2012 by Sallie Burnett
Through-out the entire customer purchase life-cycle from acquisition to on-boarding, to issue resolution, and customer retention, companies have opportunities to build customer loyalty. The results of the ClickFox Brand Loyalty Survey conducted between March 7 and March 19, 2012 show that the most critical time to gain customers loyalty is when they make their first [...]
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Posted on June 28th, 2012 by Jill Manser
Toys”R”Us today announced the next evolution of Rewards”R”Us, the company’s complimentary loyalty program, with the launch of an all-new integrated, point-based system that delivers streamlined benefits for members, as well as new and existing “R”Us® credit card holders. Program enhancements reflect feedback from the company’s most valued customers and its continued commitment to rewarding brand [...]
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Posted on June 8th, 2012 by Jill Manser
If customer loyalty has a direct correlation to customer engagement (and many a loyalty expert thinks so), then Pinterest may be emerging as a powerful new tool for retailers in their quest to engage, keep and grow their best customers. According to the 2012 Social and Mobile Commerce Study, a joint research project by Shop.org, comScore [...]
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Posted on April 12th, 2012 by Jill Manser
These days, understanding your customer goes far beyond crafting an ideal demographic profile. It demands that as brands we connect with our customers on new more personal levels. Customer centricity demands that a company understand the individual needs and improves the customer experience thereby creating sustainable and profitable customer relationships that become impermeable to [...]
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Posted on April 5th, 2012 by Jill Manser
There’s nothing like a few years of a turbulent economic climate to take a toll on your customer loyalty efforts. But with the economy slowly ebbing back and the influx of social media channels at your fingertips, the timing is ideal to gather your troops, take stock of your resources and fight for customer loyalty, engagement [...]
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Posted on February 15th, 2012 by Jill Manser
If you were as big of a Twilight fan as you are a Best Buy most-valued customer, you may have been pleasantly surprised when, out of the blue, the retailer invited a handful of its top shoppers and their family members to an exclusive preview of Twilight Eclipse. The reward, which went to select members of [...]
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