Posted on March 14th, 2013 by Beranich
[Source: Safeway] Safeway Inc. and ExxonMobil have teamed up to provide Safeway shoppers a new way to save at the pump with their new loyalty program. Safeway shoppers and ExxonMobil customers can now earn Reward Points for most products purchased at Safeway stores in the Mid-Atlantic region and redeem their Reward Points at participating Exxon [...]
Filed under: Best Customer Management, Customer Experience, Loyalty Marketing | No Comments »
Posted on March 7th, 2013 by Beranich
BP is launching a new loyalty program called BP Driver Rewards that offers consumers a smarter way to save money on quality fuel. The program, available at participating sites within BP’s East of the Rockies footprint, rewards consumers with cents-per-gallon fuel savings just for filling up at BP. BP is the first major oil company to [...]
Filed under: Best Customer Management, Brand Loyalty, Customer Experience, Loyalty Marketing | No Comments »
Posted on February 27th, 2013 by Beranich
Bon-Ton Stores, Inc.’s President & CEO announced that the Company’s “Your Rewards” loyalty program was revamped and will be reintroduced beginning February 15, 2013. The new program will allow customers to begin earning rewards as soon as he or she spends just$200 on their “Your Rewards” credit card at any of The Bon-Ton Stores seven [...]
Filed under: Best Customer Management, Brand Loyalty, Customer Experience, Loyalty Marketing | No Comments »
Posted on February 12th, 2013 by Beranich
Cravers on the run can get more of their White Castle favorites with unique coupons text messaged directly to their phones. Now customers can opt in to receive customized alerts on their mobile devices any time they are near a participating White Castle restaurant. The new service is called Text2Crave. It’s a location-based mobile marketing [...]
Filed under: Best Customer Management, Brand Loyalty, Customer Experience, Loyalty Marketing | No Comments »
Posted on January 24th, 2013 by joshua gentry
Could the customer experience at Disney’s parks be any more magical? Disney is certainly trying with a collection of new services dubbed MyMagic+. Costing an estimated $1 billion the services revolve around RFID wristbands Disney is referring to as MagicBands. These rubber bracelets will be encoded with credit card information allowing users to make purchases [...]
Filed under: Best Customer Management, Current News, Customer Experience, Emerging Marketing Strategies, Loyalty Marketing | No Comments »
Posted on June 7th, 2012 by Jill Manser
General Motors does not want to go in reverse and the way they see it, customer loyalty is one key to maintaining forward momentum. GM’s new initiative basically correlates salaried employees’ year-end bonuses to satisfied customers. In other words, if employees want year-end bonuses, they are going to have to make sure that quality goals and [...]
Filed under: Best Customer Management, Brand Loyalty, Customer Experience | No Comments »
Posted on May 14th, 2012 by Jill Manser
It was just a few decades ago that customer loyalty practically felt tangible. Customers knew the names of their local business owners by name and felt an affinity for them and their goods and services. Today’s retail landscape is not quite so straightforward. Branding, social media, online presence, a challenging economy and a competition-filled marketplace [...]
Filed under: Brand Loyalty, Internet Marketing, Loyalty Marketing | No Comments »
Posted on January 11th, 2012 by Jill Manser
Famed Seattle-based retailer, Nordstrom, announced a significant redesign of Nordstrom Fashion Rewards® as part of its broader efforts to build customer loyalty. The updated program puts more control in the hands of customers, making it easier for Fashion Rewards members to take advantage of complimentary services, access some of the most coveted benefits and fashion events and earn additional points. [...]
Filed under: Brand Loyalty, Current News, Loyalty Marketing | No Comments »
Posted on December 22nd, 2011 by Jill Manser
The New Year is knocking at your door, and so too are your colleagues looking for the genius marketing plan that will make all the difference in 2012. Here are our top five questions worth asking as you plan your next move. Are your campaigns on replay? If your strategy seems eerily similar for all [...]
Filed under: Best Customer Management, Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Social Media | No Comments »
Posted on December 21st, 2011 by Jill Manser
Marriott Rewards and Virgin America are joining together to offer Rewards members a new earning option. Marriott Rewards members who choose Virgin America’s Elevate program as their earning choice can earn Elevate points on stays at any of Marriott Rewards more than 3,500 participating hotels throughout the world. Effective immediately, Marriott Rewards members who designate Elevate [...]
Filed under: Best Customer Management, Current News, Loyalty Marketing | No Comments »
