Posted on May 23rd, 2013 by Beranich
[Source: InterContinental Hotels Group] IHG (InterContinental Hotels Group) today announced that it will be providing free internet to all its 71m loyalty programme members, worldwide. The announcement comes as IHG reveals the results of a global online survey* which show that nearly half of adults (43%) would choose not to stay in a hotel that [...]
Filed under: Best Customer Management, Brand Loyalty, Cause Marketing, Loyalty Marketing | No Comments »
Posted on April 1st, 2013 by Mary Shaw
Is the competition stealing your best customers? Has your loyalty program grown stagnant? How are you planning for the long-term to retain your best customers and build their affinity to your business? No matter where small businesses find their challenges today, it is likely that customer loyalty plays a significant role in their marketing mix. [...]
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Posted on March 14th, 2013 by Beranich
[Source: Safeway] Safeway Inc. and ExxonMobil have teamed up to provide Safeway shoppers a new way to save at the pump with their new loyalty program. Safeway shoppers and ExxonMobil customers can now earn Reward Points for most products purchased at Safeway stores in the Mid-Atlantic region and redeem their Reward Points at participating Exxon [...]
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Posted on March 7th, 2013 by Beranich
BP is launching a new loyalty program called BP Driver Rewards that offers consumers a smarter way to save money on quality fuel. The program, available at participating sites within BP’s East of the Rockies footprint, rewards consumers with cents-per-gallon fuel savings just for filling up at BP. BP is the first major oil company to [...]
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Posted on February 27th, 2013 by Beranich
Bon-Ton Stores, Inc.’s President & CEO announced that the Company’s “Your Rewards” loyalty program was revamped and will be reintroduced beginning February 15, 2013. The new program will allow customers to begin earning rewards as soon as he or she spends just$200 on their “Your Rewards” credit card at any of The Bon-Ton Stores seven [...]
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Posted on February 8th, 2013 by Beranich
Hudson’s Bay Company (hbc.com) announced an exciting new Rewards Program that lets shoppers earn more points faster when shopping at Hudson’s Bay, thebay.com or Home Outfitters. Hudson’s Bay Rewards members will now earn one point for every dollar they spend on almost anything in store or thebay.com*, and move to ‘Rewards Plus’ and ‘VIP’ status [...]
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Posted on January 25th, 2013 by Mary Shaw
American Cruise Lines, operator of the newest riverboats and small cruise ships in the United States, has announced the introduction of a renewed loyalty program, featuring new premium benefits for members. The Eagle Society is the line’s way of recognizing and rewarding returning guests by providing a more personalized and enhanced cruise experience. The Eagle Society [...]
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Posted on January 23rd, 2013 by joshua gentry
The consumer’s purchasing options today are dizzying. In most retail areas, shoppers can find the same product at several stores. And if they don’t want to leave the comfort of their home there are catalogs, TV shopping channels and the internet. But what makes many of them repeatedly choose one business over the others? LOYALTY [...]
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Posted on January 14th, 2013 by joshua gentry
The sheer number of choices we face is leading to consumer bewilderment and, sometimes, utter indifference. Advertising is no longer sufficient to reach consumers. Essentially, consumers feel they’re drowning in information that fails to meet their needs and desires and hold little to no trust in companies. Retailers can break through consumer resistance by delivering [...]
Filed under: Brand Loyalty, Customer Experience, Loyalty Marketing, Social Media | No Comments »
Posted on January 13th, 2013 by Sallie Burnett
At its core, loyalty programs will forever be about treating your best customers better. While this remains as true today as it did 20 years ago, what has changed is the way that we court those customers, engage them, and track their behavior and spending. Social media and new technology provides us countless ways to [...]
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