Posted on May 23rd, 2013 by Beranich
[Source: InterContinental Hotels Group] IHG (InterContinental Hotels Group) today announced that it will be providing free internet to all its 71m loyalty programme members, worldwide. The announcement comes as IHG reveals the results of a global online survey* which show that nearly half of adults (43%) would choose not to stay in a hotel that [...]
Filed under: Best Customer Management, Brand Loyalty, Cause Marketing, Loyalty Marketing | No Comments »
Posted on April 1st, 2013 by Mary Shaw
Is the competition stealing your best customers? Has your loyalty program grown stagnant? How are you planning for the long-term to retain your best customers and build their affinity to your business? No matter where small businesses find their challenges today, it is likely that customer loyalty plays a significant role in their marketing mix. [...]
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Posted on March 19th, 2013 by Mary Shaw
Loyalty marketing can deliver positive return on investment when properly executed. Through real-world examples, learn the methods and techniques successful businesses use to inspire loyalty and build profitable customer relationships. Did You Know? Less than 50% of shoppers in 2010 reported purchasing the brand they had once been loyal 70% of customers say poor service [...]
Filed under: Best Customer Management, Brand Loyalty, Loyalty Marketing | No Comments »
Posted on March 14th, 2013 by Beranich
[Source: Safeway] Safeway Inc. and ExxonMobil have teamed up to provide Safeway shoppers a new way to save at the pump with their new loyalty program. Safeway shoppers and ExxonMobil customers can now earn Reward Points for most products purchased at Safeway stores in the Mid-Atlantic region and redeem their Reward Points at participating Exxon [...]
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Posted on March 7th, 2013 by Beranich
BP is launching a new loyalty program called BP Driver Rewards that offers consumers a smarter way to save money on quality fuel. The program, available at participating sites within BP’s East of the Rockies footprint, rewards consumers with cents-per-gallon fuel savings just for filling up at BP. BP is the first major oil company to [...]
Filed under: Best Customer Management, Brand Loyalty, Customer Experience, Loyalty Marketing | No Comments »
Posted on March 1st, 2013 by Sallie Burnett
Every business defines loyalty in its own unique way. Is it about how frequently customers buy, how often they refer new customers, how much they spend? Determine what your business goals are, then take a serious look at how you define that loyal customer and how you can leverage that value for long-term growth. Keep [...]
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Posted on February 27th, 2013 by Beranich
Bon-Ton Stores, Inc.’s President & CEO announced that the Company’s “Your Rewards” loyalty program was revamped and will be reintroduced beginning February 15, 2013. The new program will allow customers to begin earning rewards as soon as he or she spends just$200 on their “Your Rewards” credit card at any of The Bon-Ton Stores seven [...]
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Posted on February 12th, 2013 by Beranich
Cravers on the run can get more of their White Castle favorites with unique coupons text messaged directly to their phones. Now customers can opt in to receive customized alerts on their mobile devices any time they are near a participating White Castle restaurant. The new service is called Text2Crave. It’s a location-based mobile marketing [...]
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Posted on February 8th, 2013 by Beranich
Hudson’s Bay Company (hbc.com) announced an exciting new Rewards Program that lets shoppers earn more points faster when shopping at Hudson’s Bay, thebay.com or Home Outfitters. Hudson’s Bay Rewards members will now earn one point for every dollar they spend on almost anything in store or thebay.com*, and move to ‘Rewards Plus’ and ‘VIP’ status [...]
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Posted on January 14th, 2013 by joshua gentry
The sheer number of choices we face is leading to consumer bewilderment and, sometimes, utter indifference. Advertising is no longer sufficient to reach consumers. Essentially, consumers feel they’re drowning in information that fails to meet their needs and desires and hold little to no trust in companies. Retailers can break through consumer resistance by delivering [...]
Filed under: Brand Loyalty, Customer Experience, Loyalty Marketing, Social Media | No Comments »
