Posted on May 23rd, 2013 by Beranich
[Source: InterContinental Hotels Group] IHG (InterContinental Hotels Group) today announced that it will be providing free internet to all its 71m loyalty programme members, worldwide. The announcement comes as IHG reveals the results of a global online survey* which show that nearly half of adults (43%) would choose not to stay in a hotel that [...]
Filed under: Best Customer Management, Brand Loyalty, Cause Marketing, Loyalty Marketing | No Comments »
Posted on April 1st, 2013 by Mary Shaw
Is the competition stealing your best customers? Has your loyalty program grown stagnant? How are you planning for the long-term to retain your best customers and build their affinity to your business? No matter where small businesses find their challenges today, it is likely that customer loyalty plays a significant role in their marketing mix. [...]
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Posted on March 19th, 2013 by Mary Shaw
Loyalty marketing can deliver positive return on investment when properly executed. Through real-world examples, learn the methods and techniques successful businesses use to inspire loyalty and build profitable customer relationships. Did You Know? Less than 50% of shoppers in 2010 reported purchasing the brand they had once been loyal 70% of customers say poor service [...]
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Posted on March 14th, 2013 by Beranich
[Source: Safeway] Safeway Inc. and ExxonMobil have teamed up to provide Safeway shoppers a new way to save at the pump with their new loyalty program. Safeway shoppers and ExxonMobil customers can now earn Reward Points for most products purchased at Safeway stores in the Mid-Atlantic region and redeem their Reward Points at participating Exxon [...]
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Posted on March 7th, 2013 by Beranich
BP is launching a new loyalty program called BP Driver Rewards that offers consumers a smarter way to save money on quality fuel. The program, available at participating sites within BP’s East of the Rockies footprint, rewards consumers with cents-per-gallon fuel savings just for filling up at BP. BP is the first major oil company to [...]
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Posted on February 27th, 2013 by Beranich
Bon-Ton Stores, Inc.’s President & CEO announced that the Company’s “Your Rewards” loyalty program was revamped and will be reintroduced beginning February 15, 2013. The new program will allow customers to begin earning rewards as soon as he or she spends just$200 on their “Your Rewards” credit card at any of The Bon-Ton Stores seven [...]
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Posted on January 25th, 2013 by Mary Shaw
American Cruise Lines, operator of the newest riverboats and small cruise ships in the United States, has announced the introduction of a renewed loyalty program, featuring new premium benefits for members. The Eagle Society is the line’s way of recognizing and rewarding returning guests by providing a more personalized and enhanced cruise experience. The Eagle Society [...]
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Posted on January 24th, 2013 by joshua gentry
Could the customer experience at Disney’s parks be any more magical? Disney is certainly trying with a collection of new services dubbed MyMagic+. Costing an estimated $1 billion the services revolve around RFID wristbands Disney is referring to as MagicBands. These rubber bracelets will be encoded with credit card information allowing users to make purchases [...]
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Posted on January 23rd, 2013 by joshua gentry
The consumer’s purchasing options today are dizzying. In most retail areas, shoppers can find the same product at several stores. And if they don’t want to leave the comfort of their home there are catalogs, TV shopping channels and the internet. But what makes many of them repeatedly choose one business over the others? LOYALTY [...]
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Posted on January 14th, 2013 by joshua gentry
The sheer number of choices we face is leading to consumer bewilderment and, sometimes, utter indifference. Advertising is no longer sufficient to reach consumers. Essentially, consumers feel they’re drowning in information that fails to meet their needs and desires and hold little to no trust in companies. Retailers can break through consumer resistance by delivering [...]
Filed under: Brand Loyalty, Customer Experience, Loyalty Marketing, Social Media | No Comments »
