Posted on June 7th, 2012 by Jill Manser
General Motors does not want to go in reverse and the way they see it, customer loyalty is one key to maintaining forward momentum. GM’s new initiative basically correlates salaried employees’ year-end bonuses to satisfied customers. In other words, if employees want year-end bonuses, they are going to have to make sure that quality goals and [...]
Filed under: Best Customer Management, Brand Loyalty, Customer Experience | No Comments »
Posted on April 23rd, 2012 by Jill Manser
Consumers have a lot of choices these days. So many, in fact, that it can be easy to become overwhelmed and indifferent to all the screaming advertisers do to get their attention. Only thing is — screaming is not going to gain you customer trust. Relevancy will. Essentially, consumers feel that they’re drowning in [...]
Filed under: Brand Loyalty, Internet Marketing, Loyalty Marketing | No Comments »
Posted on February 15th, 2012 by Jill Manser
If you were as big of a Twilight fan as you are a Best Buy most-valued customer, you may have been pleasantly surprised when, out of the blue, the retailer invited a handful of its top shoppers and their family members to an exclusive preview of Twilight Eclipse. The reward, which went to select members of [...]
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Posted on December 21st, 2011 by Jill Manser
Are the days of plastic loyalty cards clogging up our wallets numbered? Some may think so when they look at the success some companies are experiencing as they add mobile apps as a way to drive their loyalty initiatives. Sure, those handy plastic cards provide access to perks — including discounts, free shipping and the [...]
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Posted on September 20th, 2011 by Sallie Burnett
Business travelers are savvy with loyalty programs. Nearly half of business travelers who belong to a travel loyalty program (48 percent) consider themselves an “intermediate” or “savvy” loyalty program user in that they check their points balance often, redeem points and tend to use multiple programs at once.
Filed under: Brand Loyalty, Current News, Customer Experience, Loyalty Marketing | No Comments »
Posted on August 17th, 2011 by Sallie Burnett
According to the results of an American Express survey released May 3, 2011, “seven in ten Americans (70%) are willing to spend an average of 13% more with companies they believe provide excellent customer service.”
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Posted on January 19th, 2011 by Sallie Burnett
As a business, you expect your vendors to provide quality and service – to treat you a little specially. As a shopper, aside from your professional life, you want a retailer to treat you right, whether you’re looking to purchase an ice cream cone or a new car.
Why should you expect those who buy from you to be any different?
Filed under: Customer Experience, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on November 25th, 2010 by Sallie Burnett
MSN Money’s fourth annual customer-service survey, conducted by Zogby International, reveals which companies have been making their customers happy and likely will reap the benefits for years, and which may be sending customers a message — “We don’t care about you” — they won’t soon forget. (Psst: Can you say “big banks”?)
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Posted on October 29th, 2010 by Sallie Burnett
How to make loyalty marketing work. How to build customer loyalty. Loyalty program strategies that work today.
Filed under: Best Customer Management, Brand Loyalty, Loyalty Marketing | No Comments »
Posted on September 20th, 2010 by Sallie Burnett
One of the world’s most successful loyalty programs has a home across the pond, where Tesco PLC – the world’s third-largest retailer – is celebrating the 15th anniversary of its ubiquitous Clubcard. The U.K. supermarket giant is extending 2-for-1 rewards offers and celebrating with a variety of “birthday presents” that include goodies at restaurants, hotels [...]
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