Posted on January 25th, 2013 by Mary Shaw
American Cruise Lines, operator of the newest riverboats and small cruise ships in the United States, has announced the introduction of a renewed loyalty program, featuring new premium benefits for members. The Eagle Society is the line’s way of recognizing and rewarding returning guests by providing a more personalized and enhanced cruise experience. The Eagle Society [...]
Filed under: Brand Loyalty, Customer Experience, Loyalty Marketing | No Comments »
Posted on January 24th, 2013 by joshua gentry
Could the customer experience at Disney’s parks be any more magical? Disney is certainly trying with a collection of new services dubbed MyMagic+. Costing an estimated $1 billion the services revolve around RFID wristbands Disney is referring to as MagicBands. These rubber bracelets will be encoded with credit card information allowing users to make purchases [...]
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Posted on January 22nd, 2013 by Mary Shaw
Ace Hardware has announced the launch of Instant Savings, a program exclusively for Ace Rewards members that allows them to receive valuable discounts instantly, right at the register. No longer will Ace Rewards members have to redeem rebates through the mail and wait the four to six weeks it typically takes for those to be [...]
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Posted on June 7th, 2012 by Jill Manser
General Motors does not want to go in reverse and the way they see it, customer loyalty is one key to maintaining forward momentum. GM’s new initiative basically correlates salaried employees’ year-end bonuses to satisfied customers. In other words, if employees want year-end bonuses, they are going to have to make sure that quality goals and [...]
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Posted on February 15th, 2012 by Jill Manser
If you were as big of a Twilight fan as you are a Best Buy most-valued customer, you may have been pleasantly surprised when, out of the blue, the retailer invited a handful of its top shoppers and their family members to an exclusive preview of Twilight Eclipse. The reward, which went to select members of [...]
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Posted on January 19th, 2011 by Sallie Burnett
As a business, you expect your vendors to provide quality and service – to treat you a little specially. As a shopper, aside from your professional life, you want a retailer to treat you right, whether you’re looking to purchase an ice cream cone or a new car.
Why should you expect those who buy from you to be any different?
Filed under: Customer Experience, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on December 20th, 2010 by Sallie Burnett
The basics of a liquid CO2 process is a linchpin in Hangers’ success (no harsh chemicals, no funky smell): “Being ecofriendly is great, but if we don’t get your clothes clean, don’t press them right and don’t have prices that are fair, why in the world would you continue to use us?”
Filed under: Loyalty Marketing | No Comments »
Posted on August 18th, 2010 by adunnigan
[LA Times, June, 2010] Today’s consumer is a multichannel shopper and consequently demands the same conveniences the web offers when shopping in-store. With the latest trend coined “Retailing 2.0,” traditional brick and mortar stores are changing the way they do business to better meet the needs of shoppers while also remaining competitive with Internet retailers [...]
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Posted on July 11th, 2010 by adunnigan
[SmartMoney, June, 2010] In a time of both lingering recession and more choices for consumers’ precious dollars than ever before, retailers are being forced to think differently about how to achieve brand loyalty. According to a new study by comScore, the percentage of brand loyal shoppers has steadily declined across all categories over the past [...]
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Posted on June 22nd, 2010 by adunnigan
[Compete, June 8, 2010] Savvy consumers have long looked to coupons for additional savings, but a recent study shows that online coupons can have a significant impact on a retailer’s bottom line. According to a recent “Online Shopper Intelligence” survey conducted by Compete, one-third of online shoppers generally use coupon sites while shopping online. What [...]
Filed under: Best Customer Management, Brand Loyalty, Current News, Customer Experience, Internet Marketing, Loyalty Marketing, Marketers Toolbox | No Comments »
