Posted on January 25th, 2013 by Mary Shaw
American Cruise Lines, operator of the newest riverboats and small cruise ships in the United States, has announced the introduction of a renewed loyalty program, featuring new premium benefits for members. The Eagle Society is the line’s way of recognizing and rewarding returning guests by providing a more personalized and enhanced cruise experience. The Eagle Society [...]
Filed under: Brand Loyalty, Customer Experience, Loyalty Marketing | No Comments »
Posted on January 24th, 2013 by joshua gentry
Could the customer experience at Disney’s parks be any more magical? Disney is certainly trying with a collection of new services dubbed MyMagic+. Costing an estimated $1 billion the services revolve around RFID wristbands Disney is referring to as MagicBands. These rubber bracelets will be encoded with credit card information allowing users to make purchases [...]
Filed under: Best Customer Management, Current News, Customer Experience, Emerging Marketing Strategies, Loyalty Marketing | No Comments »
Posted on January 22nd, 2013 by Mary Shaw
Ace Hardware has announced the launch of Instant Savings, a program exclusively for Ace Rewards members that allows them to receive valuable discounts instantly, right at the register. No longer will Ace Rewards members have to redeem rebates through the mail and wait the four to six weeks it typically takes for those to be [...]
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Posted on November 27th, 2012 by joshua gentry
Those loyal to the Starbucks brand were meet last month with the start of many changes to the company’s loyalty program. In addition to revamping the loyalty rewards Starbucks has also announced a partnership with the mobile technology company, Square. This change marks a continued push by Starbucks to enhance its digital integration. Gold card [...]
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Posted on August 21st, 2012 by Jill Manser
Drugstore chain Walgreen, one of the nation’s largest retailers, will launch of the company’s first ever loyalty card called Balance Rewards this September. According to a recent posting on MarketWatch, Walgreen hopes this new loyalty card will improve sales and help the retailer personalize offerings to meet customers needs. Rivals are expected to use their loyalty [...]
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Posted on August 6th, 2012 by Sallie Burnett
Through-out the entire customer purchase life-cycle from acquisition to on-boarding, to issue resolution, and customer retention, companies have opportunities to build customer loyalty. The results of the ClickFox Brand Loyalty Survey conducted between March 7 and March 19, 2012 show that the most critical time to gain customers loyalty is when they make their first [...]
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Posted on July 20th, 2012 by Jill Manser
Talk about two ends of the retail spectrum! It’s not very often that discount powerhouse Target and high-end fashion icon Neiman Marcus are talked about at the same time, but these two unique retailers are making quite the odd bedfellows this winter as they partner up to offer a limited collection of products this holiday [...]
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Posted on June 12th, 2012 by Jill Manser
Posted on June 8th, 2012 by Jill Manser
If customer loyalty has a direct correlation to customer engagement (and many a loyalty expert thinks so), then Pinterest may be emerging as a powerful new tool for retailers in their quest to engage, keep and grow their best customers. According to the 2012 Social and Mobile Commerce Study, a joint research project by Shop.org, comScore [...]
Filed under: Brand Loyalty, Emerging Marketing Strategies, Loyalty Marketing, Social Media | No Comments »
Posted on June 7th, 2012 by Jill Manser
General Motors does not want to go in reverse and the way they see it, customer loyalty is one key to maintaining forward momentum. GM’s new initiative basically correlates salaried employees’ year-end bonuses to satisfied customers. In other words, if employees want year-end bonuses, they are going to have to make sure that quality goals and [...]
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