It used to be that loyalty programs were pretty easy to design. Focus on rewarding the top tier and call it a day. But customers and buying behaviors have evolved, and it’s time that marketers changed their ways, lest they alienate the very customers they seek to reward. Here are just a few trouble spots [...]
Filed under: Emerging Marketing Strategies, Loyalty Marketing | No Comments »
Rite Aid starts 2012 off with some nice additions to their Wellness+ loyalty program, introducing an online coupon management tool starting January 1, 2012, that allows Wellness+ members to load, manage and redeem coupons via their Wellness+ card. Plus, silver members can now choose new Wellness rewards of their choice, including a gym membership or a health/fitness magazine [...]
Filed under: Best Customer Management, Brand Loyalty, CRM, Current News, Customer Experience, Loyalty Marketing | No Comments »
A 2010 report from industry research firm CSO Insights says that more than 75 percent of U.S. firms have implemented CRM strategies to accelerate top-line growth, improve the customer experience and boost the productivity of frontline workers. But success with CRM initiatives remains elusive for many. A 2010 study conducted by Asuret discovered a 47-percent failure rate of CRM systems.
Filed under: Best Customer Management, CRM, Loyalty Marketing | No Comments »
Six factors loom critical in any loyalty effort:
1. Successful loyalty plans are strategic
2. Tradeoffs are required to attain financial goals
3. Objectives must drive program strategy
4. Identify how program design delivers value
5. Leverage best practices of industry leaders
6. Align loyalty programs with CRM.
Filed under: Loyalty Marketing | No Comments »
Cloud: loyalty marketing, loyalty workshops, design loyalty program, update loyalty program, customer loyalty, retail loyalty programs, best customer programs, rewards programs.
Filed under: Brand Loyalty, Loyalty Marketing | No Comments »
According to “The Leaders in Loyalty: Feeling the Love from the Loyalty Club” is the latest research from the CMO Council, tapping into the insights of over 600 marketers, and gaining first hand perspective from the recipients of these programs in an audit of over 700 consumers, most marketers (61%) believe that loyalty program participants [...]
Filed under: Brand Loyalty, Loyalty Marketing | No Comments »
Sign-up now for Customer Insight Group’s e-newsletter, Customer Connection today. Customer Connection provides you with customer loyalty and engagement news, views, research, how-to’s, reviews, best practices, worldwide – and it’s free. Our editors become your personal research assistants, handpicking and distilling the most useful information specific to your interests with brief summaries of the latest [...]
Filed under: Brand Loyalty, Loyalty Marketing, Uncategorized | No Comments »
Filed under: Brand Loyalty, Customer Experience, Loyalty Marketing, Marketers Toolbox | No Comments »
One of the world’s most successful loyalty programs has a home across the pond, where Tesco PLC – the world’s third-largest retailer – is celebrating the 15th anniversary of its ubiquitous Clubcard. The U.K. supermarket giant is extending 2-for-1 rewards offers and celebrating with a variety of “birthday presents” that include goodies at restaurants, hotels [...]
Filed under: Brand Loyalty, Loyalty Marketing | No Comments »
As retailers continue to evolve loyalty programs to meet the changing needs of today’s consumer, channel integration is more important than ever; but data is key. A recent survey conducted by the Aberdeen Group of 100 retailers revealed the greatest challenge companies are facing today is the inability to capture customer data. Chris Cunnane, senior [...]
Filed under: Brand Loyalty, Current News, Customer Experience, Loyalty Marketing, Marketers Toolbox | No Comments »
