Posted on May 23rd, 2013 by Beranich
[Source: InterContinental Hotels Group] IHG (InterContinental Hotels Group) today announced that it will be providing free internet to all its 71m loyalty programme members, worldwide. The announcement comes as IHG reveals the results of a global online survey* which show that nearly half of adults (43%) would choose not to stay in a hotel that [...]
Filed under: Best Customer Management, Brand Loyalty, Cause Marketing, Loyalty Marketing | No Comments »
Posted on April 1st, 2013 by Mary Shaw
Is the competition stealing your best customers? Has your loyalty program grown stagnant? How are you planning for the long-term to retain your best customers and build their affinity to your business? No matter where small businesses find their challenges today, it is likely that customer loyalty plays a significant role in their marketing mix. [...]
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Posted on March 26th, 2013 by Mary Shaw
Today’s green industry are not only concerned with up-to-the-minute irrigation assembly techniques or the latest trends in research, they’re also interested in the nuts and bolts of marketing and growing their businesses. This presentation shows how to plan, launch, overhaul and evaluate customer loyalty marketing program that recognizes and rewards best customers while increasing the [...]
Filed under: Best Customer Management, Brand Loyalty, Customer Experience, Loyalty Marketing | No Comments »
Posted on March 19th, 2013 by Mary Shaw
Loyalty marketing can deliver positive return on investment when properly executed. Through real-world examples, learn the methods and techniques successful businesses use to inspire loyalty and build profitable customer relationships. Did You Know? Less than 50% of shoppers in 2010 reported purchasing the brand they had once been loyal 70% of customers say poor service [...]
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Posted on March 1st, 2013 by Sallie Burnett
Every business defines loyalty in its own unique way. Is it about how frequently customers buy, how often they refer new customers, how much they spend? Determine what your business goals are, then take a serious look at how you define that loyal customer and how you can leverage that value for long-term growth. Keep [...]
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Posted on January 28th, 2013 by Sallie Burnett
Loyalty programs are garnering more and more buzz these days as brands seek to connect with customers and cement their long-term adoration. Here’s a look at how a few brands are leveraging that loyalty experience going forward into 2013. Saks Fifth Avenue Refreshes SaksFirst Saks starts out 2013 by making several important enhancements to its [...]
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Posted on January 23rd, 2013 by joshua gentry
The consumer’s purchasing options today are dizzying. In most retail areas, shoppers can find the same product at several stores. And if they don’t want to leave the comfort of their home there are catalogs, TV shopping channels and the internet. But what makes many of them repeatedly choose one business over the others? LOYALTY [...]
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Posted on January 22nd, 2013 by Mary Shaw
Ace Hardware has announced the launch of Instant Savings, a program exclusively for Ace Rewards members that allows them to receive valuable discounts instantly, right at the register. No longer will Ace Rewards members have to redeem rebates through the mail and wait the four to six weeks it typically takes for those to be [...]
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Posted on January 14th, 2013 by joshua gentry
The sheer number of choices we face is leading to consumer bewilderment and, sometimes, utter indifference. Advertising is no longer sufficient to reach consumers. Essentially, consumers feel they’re drowning in information that fails to meet their needs and desires and hold little to no trust in companies. Retailers can break through consumer resistance by delivering [...]
Filed under: Brand Loyalty, Customer Experience, Loyalty Marketing, Social Media | No Comments »
Posted on January 13th, 2013 by Sallie Burnett
At its core, loyalty programs will forever be about treating your best customers better. While this remains as true today as it did 20 years ago, what has changed is the way that we court those customers, engage them, and track their behavior and spending. Social media and new technology provides us countless ways to [...]
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