GameStop’s loyalty program, PowerUp Rewards, now has 20 million members taking advantage of its unique rewards and benefits. PowerUp Rewards is one of the fastest growing loyalty programs in retail, reaching this impressive milestone before its second anniversary. “The velocity of PowerUp Rewards enrollments has exceeded our expectations,” said Paul Raines, chief executive officer of [...]
Part 3 of a 3-Part Series If you’ve been following our series, then you’ve gone from exploration to ideation and now it’s time to put what you’ve learned into a final business model. Refine the Economic Model – At the end of the day, you will be tasked with showing how your program impacts the [...]
Chances are when you first considered the implementation of a loyalty program, you might have thought it was a one-time deal. Maybe in 12-16 weeks, your program would launch and then you’d move on to the next company initiative. If that’s your thinking, it’s time for a reality check.
A 2010 report from industry research firm CSO Insights says that more than 75 percent of U.S. firms have implemented CRM strategies to accelerate top-line growth, improve the customer experience and boost the productivity of frontline workers. But success with CRM initiatives remains elusive for many. A 2010 study conducted by Asuret discovered a 47-percent failure rate of CRM systems.
Be proactive. Customers really like special or preferred pricing, upgrades, suggestions for complementary purchases or gift ideas … and they WILL expect a refund or other acts of contrition when you don’t get it right. Grab the initiative by getting out in front of such expectations, and you’ll win the customer’s devotion almost every time.
Consumers have so many choices in the world and generally edit their possibilities and maintain their own manageable menu of brands they trust. These brands are said to be in the “inner circle”. The inner circle is like your favorites or bookmark list on your computer. In our age of information and global competition, companies [...]
Customer Insight Group is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on the latest thought leadership regarding loyalty marketing. We want to share with you 30 exciting ideas for loyalty marketing rewards – compelling enough to gain exposure to capture your customers’ attention [...]
With more than 19 years of experience in developing and enhancing customer loyalty programs, we know how important it is to use a customer-centric approach to align and deliver value that is meaningful, timely and mutually beneficial to the customer and ultimately the company as well. When developing the benefit strategy for your loyalty program [...]
A recent research study published in The Journal Of Marketing (Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers by Valentyna Melnyk, Stijn M.J. van Osselaer, & Tammo H.A. Bijmolt) debunks the conventional wisdom about women being more “loyal” customers than men. The authors conducted five studies [...]