Posted on August 23rd, 2012 by Jill Manser
GameStop’s loyalty program, PowerUp Rewards, now has 20 million members taking advantage of its unique rewards and benefits. PowerUp Rewards is one of the fastest growing loyalty programs in retail, reaching this impressive milestone before its second anniversary. “The velocity of PowerUp Rewards enrollments has exceeded our expectations,” said Paul Raines, chief executive officer of [...]
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Posted on January 13th, 2012 by Jill Manser
Part 3 of a 3-Part Series If you’ve been following our series, then you’ve gone from exploration to ideation and now it’s time to put what you’ve learned into a final business model. Refine the Economic Model – At the end of the day, you will be tasked with showing how your program impacts the [...]
Filed under: Best Customer Management, Brand Loyalty, Loyalty Marketing | 1 Comment »
Posted on October 21st, 2011 by Sallie Burnett
Chances are when you first considered the implementation of a loyalty program, you might have thought it was a one-time deal. Maybe in 12-16 weeks, your program would launch and then you’d move on to the next company initiative. If that’s your thinking, it’s time for a reality check.
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Posted on May 30th, 2011 by Sallie Burnett
A 2010 report from industry research firm CSO Insights says that more than 75 percent of U.S. firms have implemented CRM strategies to accelerate top-line growth, improve the customer experience and boost the productivity of frontline workers. But success with CRM initiatives remains elusive for many. A 2010 study conducted by Asuret discovered a 47-percent failure rate of CRM systems.
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Posted on November 30th, 2010 by Sallie Burnett
Be proactive. Customers really like special or preferred pricing, upgrades, suggestions for complementary purchases or gift ideas … and they WILL expect a refund or other acts of contrition when you don’t get it right. Grab the initiative by getting out in front of such expectations, and you’ll win the customer’s devotion almost every time.
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Posted on October 29th, 2010 by Sallie Burnett
How to make loyalty marketing work. How to build customer loyalty. Loyalty program strategies that work today.
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Posted on August 7th, 2009 by Sallie Burnett
Consumers have so many choices in the world and generally edit their possibilities and maintain their own manageable menu of brands they trust. These brands are said to be in the “inner circle”. The inner circle is like your favorites or bookmark list on your computer. In our age of information and global competition, companies [...]
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Posted on August 6th, 2009 by Sallie Burnett
Customer Insight Group is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on the latest thought leadership regarding loyalty marketing. We want to share with you 30 exciting ideas for loyalty marketing rewards – compelling enough to gain exposure to capture your customers’ attention [...]
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Posted on August 5th, 2009 by Sallie Burnett
With more than 19 years of experience in developing and enhancing customer loyalty programs, we know how important it is to use a customer-centric approach to align and deliver value that is meaningful, timely and mutually beneficial to the customer and ultimately the company as well. When developing the benefit strategy for your loyalty program [...]
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Posted on August 5th, 2009 by Sallie Burnett
A recent research study published in The Journal Of Marketing (Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers by Valentyna Melnyk, Stijn M.J. van Osselaer, & Tammo H.A. Bijmolt) debunks the conventional wisdom about women being more “loyal” customers than men. The authors conducted five studies [...]
Filed under: Best Customer Management, Brand Loyalty, Emerging Marketing Strategies, Loyalty Marketing | No Comments »
