Posted on March 26th, 2013 by Mary Shaw
Today’s green industry are not only concerned with up-to-the-minute irrigation assembly techniques or the latest trends in research, they’re also interested in the nuts and bolts of marketing and growing their businesses. This presentation shows how to plan, launch, overhaul and evaluate customer loyalty marketing program that recognizes and rewards best customers while increasing the [...]
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Posted on January 28th, 2013 by Sallie Burnett
Loyalty programs are garnering more and more buzz these days as brands seek to connect with customers and cement their long-term adoration. Here’s a look at how a few brands are leveraging that loyalty experience going forward into 2013. Saks Fifth Avenue Refreshes SaksFirst Saks starts out 2013 by making several important enhancements to its [...]
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Posted on January 25th, 2013 by Mary Shaw
American Cruise Lines, operator of the newest riverboats and small cruise ships in the United States, has announced the introduction of a renewed loyalty program, featuring new premium benefits for members. The Eagle Society is the line’s way of recognizing and rewarding returning guests by providing a more personalized and enhanced cruise experience. The Eagle Society [...]
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Posted on January 24th, 2013 by joshua gentry
Could the customer experience at Disney’s parks be any more magical? Disney is certainly trying with a collection of new services dubbed MyMagic+. Costing an estimated $1 billion the services revolve around RFID wristbands Disney is referring to as MagicBands. These rubber bracelets will be encoded with credit card information allowing users to make purchases [...]
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Posted on January 23rd, 2013 by joshua gentry
The consumer’s purchasing options today are dizzying. In most retail areas, shoppers can find the same product at several stores. And if they don’t want to leave the comfort of their home there are catalogs, TV shopping channels and the internet. But what makes many of them repeatedly choose one business over the others? LOYALTY [...]
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Posted on January 22nd, 2013 by Mary Shaw
Ace Hardware has announced the launch of Instant Savings, a program exclusively for Ace Rewards members that allows them to receive valuable discounts instantly, right at the register. No longer will Ace Rewards members have to redeem rebates through the mail and wait the four to six weeks it typically takes for those to be [...]
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Posted on January 14th, 2013 by joshua gentry
The sheer number of choices we face is leading to consumer bewilderment and, sometimes, utter indifference. Advertising is no longer sufficient to reach consumers. Essentially, consumers feel they’re drowning in information that fails to meet their needs and desires and hold little to no trust in companies. Retailers can break through consumer resistance by delivering [...]
Filed under: Brand Loyalty, Customer Experience, Loyalty Marketing, Social Media | No Comments »
Posted on November 5th, 2012 by Sallie Burnett
It used to be that loyalty programs were pretty easy to design. Focus on rewarding the top tier and call it a day. But customers and buying behaviors have evolved, and it’s time that marketers changed their ways, lest they alienate the very customers they seek to reward. Here are just a few trouble spots [...]
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Posted on October 5th, 2012 by Sallie Burnett
What better way to engage with your best customers than to have a little fun. After all, that’s what playing games is supposed to all be about. Adding the element of gamification into a loyalty program’s tactics can result in amplified engagement and ultimately increased loyalty. Game On There are obvious synergies between the [...]
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Posted on May 21st, 2012 by Jill Manser
“Escape to Total Rewards,” Caesars Entertainment’s largest promotion in company history, celebrated the culmination of its 90-day campaign with celebratory activities at more than 40 properties across the country. The campaign, which launched on March 1 with simultaneous, multi-city concert events featuring chart-topping artists including Mariah Carey, CeeLo Green, Maroon 5, Sean “Diddy” Combs and Mary J. Blige, among [...]
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