Nintendo’s new My Nintendo rewards program launched last month, replacing the Club Nintendo rewards program that was discontinued earlier this year.
My Nintendo rewards will be separated into two different tiers: Gold Points (received from buying Nintendo games, consoles and digital content), and Platinum points that you’ll get from logging into your “My Nintendo” account, playing games on your phone, and other non-transaction based things.
How players earn the points differs, as does how they use them. Platinum points can be exchanged for digital contents (wallpapers, game DLC), while gold points will change into discount vouchers — for buying more Nintendo stuff. Wait, no more Mario caps and frivolous Nintendo toys, a la Club Nintendo? Not quite: Nintendo’s investor briefing slides add that you will be able to swap Platinum points for “original goods”, mentioned separately to digital swag.
The “My Nintendo” service launched in full in 16 countries mid-March, coinciding with the release of Miitomo, the company’s first smartphone title, what it’s calling an “entertainment app” — and not a game. I think Nintendo’s splitting hairs, because Miitomo still looks very similar to the 3DS’ Tomodachi Life title, with your own avatar living alongside other similarly-made Miis — presumably your real-life friends.
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Filed under: Loyalty Marketing