New Rewards Program for Hudson’s Bay Company Shoppers
Hudson’s Bay Company (hbc.com) announced an exciting new Rewards Program that lets shoppers earn more points faster when shopping at Hudson’s Bay, thebay.com or Home Outfitters. Hudson’s Bay Rewards members will now earn one point for every dollar they spend on almost anything in store or thebay.com*, and move to ‘Rewards Plus’ and ‘VIP’ status as they achieve spend and visit levels. As shoppers move up the tier levels, they earn more points per spend.
Point accumulation is doubled when using the Hudson’s Bay MasterCard® or Hudson’s Bay Credit Card along with the Hudson’s Bay Rewards Card at Hudson’s Bay, thebay.com and Home Outfitters. Rewards points are also earned outside of the Hudson’s Bay family of stores; members using their Hudson’s Bay MasterCard earn two points for every $1 spent everywhere else MasterCard is accepted, and receive a 25% bonus, semi-annually, on those points. Customers can now redeem for Hudson’s Bay gift cards instantly at the register at the Hudson’s Bay family of stores.
“HBC has a very dedicated customer base. We wanted to make sure we were rewarding all our customers, and especially our most loyal, for shopping in our stores and online,” says Patrick Dickinson, SVP Core Marketing and Brand Strategy, HBC. “We looked at the point system, listened to customer feedback and made the program better. The new Hudson’s Bay Rewards Program is simple to understand, points are easier to accumulate and it reflects our commitment to creating an exceptional shopping experience. ”
HBC and Capital One Canada worked in partnership to redesign and better integrate the existing HBC Rewards and Credit programs. The teams coupled expertise in rewards and consumer insight along with retail acumen and best practices to create the new Hudson’s Bay Rewards Program.
“We combined our deep understanding of customer preferences with years of research and data to develop a rewards program that offers the best possible value,” said Simon Maycock, VP, Retail Partnerships, Capital One Canada. “We believe the new Hudson’s Bay Rewards program is now one of the best programs in the country. When customers use their Hudson’s Bay MasterCard they will double their points at Hudson’s Bay and Home Outfitters stores, and receive a 25% bonus everywhere else MasterCard is accepted, so customers can now earn rewards faster.”
Source:HBC
Filed under: Best Customer Management, Brand Loyalty, Customer Experience, Loyalty Marketing