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McDonald’s Launches Drink Loyalty Program

McDonald’s has begun the roll out of its new mobile app in the U.S., and one of the main features is a loyalty program for the chain’s drinks.
Customer who use the app can earn a free beverage after purchasing five McCafe drinks, such as coffee and shakes. They can also locate nearby stores and glance at the chain’s menu and nutritional information. The company said it plans to make the mobile app available nationally by October.
Franchisees will be able to use the app to promote local deals, Becca Hary, a McDonald’s spokeswoman, told the AP. In San Diego, McDonald’s said initial offers include a buy one, get one free coupon for Big Macs.
McDonald’s CEO Steve Easterbrook, who is trying to revive the chain’s slumping sales, has conceded that the company has been a “little behind some others” with its app. As fast-food chains try to court younger customers, mobile apps have increasingly been seen as a way to offer convenience and build customer loyalty.
[Source: Chicago Tribune, Associated Press]

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