Marriott International’s Marriott Rewards has been named top Hotel Loyalty Program in the first-ever Fortune and Travel + Leisure Best in Business Travel Survey, which tapped jet-setting readers for their thoughts on the best of the best brands for those on the road.
“We‘re thrilled that the readers of Fortune and Travel + Leisure recognized Marriott Rewards with this honor.” said Rich Toohey, Vice President, Marriott Rewards. “We pride ourselves on offering our members a relevant, easy to use program, so knowing that Marriott Rewards is the most popular with mobile business travelers helps us continue to evolve the program with their needs in mind.”
The top programs were selected based on readers’ holistic ratings of a companies’ individual loyalty programs. Considered criteria included the ability to accumulate points, how quickly members can redeem points, and which overall program is best for business travelers.
Filed under: Brand Loyalty