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Loyalty Cards: why retailers track your every purchase

[Source: The Irish Times]

What supermarkets really want to know are those things that are specific to each shopper who walks through their doors. Because that is how they can make more money. This is where loyalty programs come in. While they are dressed up as consumer-friendly clubs that help people to save money, the aim is to gather as much information on shoppers’ habits as they can.

Superquinn was one of the first supermarkets in Europe to launch a loyalty scheme 20 years ago but it wasn’t until Tescocame to town and rolled out its own scheme in the late 1990s that the business here really started to boom.

Read more about supermarket customer loyalty marketing tactics.