Krispy Kreme recently introduced My Krispy Kreme Treats customer loyalty App. A loyalty app that allows customers to use their iOS and Android smartphone technology to earn reward points and redeem them for free food and drinks.
“The new My Krispy Kreme Treats App is designed as a complement to our existing guest engagement offerings,” says Dwayne Chambers, Chief Marketing and Innovation Officer for Krispy Kreme.
“The brand currently has a 900,000-member Friends of Krispy Kreme e-club, and its Hot Light App has had over 100,000 downloads since its launch. The My Krispy Kreme Treats App not only provides our retail guests faster and more convenient service at checkout, it also enhances our connection with our most loyal fans as we celebrate them with personalized surprises and delights throughout the year, and easy-to-earn reward points redeemable for their favorite Krispy Kreme products at their convenience.” says Chambers.
The App’s user-friendly functionality allows guests at shops in the initial test markets to store value and make mobile payments with a virtual gift-card, while earning reward points redeemable for free doughnuts, coffee and other beverages. App users receive a free doughnut for enrolling, a free doughnut and beverage on their birthday, and surprises and delights throughout the year.
[Source: Krispy Kreme]
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