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Kohl’s Launches Yes2You Loyalty Program

Kohl’s Yes2You rewards program aims to generate customer loyalty by building deeper relationships and providing customers with a more personalized, value-driven shopping experience.

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“Kohl’s is taking a true leadership position in retail loyalty, building on our decades of experience with our successful Kohl’s Charge platform and the personal connections we make in stores and online with millions of customers every day,” Michelle Gass, Kohl’s chief customer officer. “We are confident in the potential of Yes2You Rewards as we have been testing variations of the program for two years and have enrolled more than 10 million members in the pilot phase alone.”

The loyalty program gives customers more ways to save by earning points for every purchase at Kohl’s stores nationwide online. The program facilitates a seamless, omnichannel shopping experience allowing customers to shop when and where they want with added value and convenience. With program insights, Kohl’s will deliver additional incentives and surprises that are personally relevant.

Yes2You Rewards gives customers more ways to save by earning points for every purchase at Kohl’s stores nationwide and Kohls.com. The program facilitates a seamless, omnichannel shopping experience allowing customers to shop when and where they want with added value and convenience. With program insights, Kohl’s will deliver additional incentives and surprises that
are personally relevant.

Yes2You Rewards offers a portfolio of incentives:

  • Save: Members receive one reward point for every dollar spent and a $5 reward for every 100 points earned with no limit on points, regardless of how they pay. In addition, members will receive eight savings offers per year, a birthday gift and will be notified of exclusive opportunities to earn bonus points for even more rewards.
  • Share: For members who are in the giving spirit, Yes2You Rewards points can be shared with friends and family members who are also enrolled in the program. Points can also be donated to Kohl’s Cares to support children’s health and education initiatives nationwide.
  • Surprise: We would tell you more, but that would ruin the surprise!

 

Want to learn more about loyalty marketing? Schedule a loyalty marketing workshop. Here is a sample Loyalty Workshop agenda.

[Source: Kohl’s]

Marriott Rewards — Top Hotel Loyalty Program

[Source: Marriott]Marriott_Rewards_Program-300x137
Marriott International’s Marriott Rewards has been named top Hotel Loyalty Program in the first-ever Fortune and Travel + Leisure Best in Business Travel Survey, which tapped jet-setting readers for their thoughts on the best of the best brands for those on the road.

“We‘re thrilled that the readers of Fortune and Travel + Leisure recognized Marriott Rewards with this honor.” said Rich Toohey, Vice President, Marriott Rewards. “We pride ourselves on offering our members a relevant, easy to use program, so knowing that Marriott Rewards is the most popular with mobile business travelers helps us continue to evolve the program with their needs in mind.”

The top programs were selected based on readers’ holistic ratings of a companies’ individual loyalty programs. Considered criteria included the ability to accumulate points, how quickly members can redeem points, and which overall program is best for business travelers.