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Kellogg’s Aims for Family With New Loyalty Program

Who knew cereal could be so rewarding? Kellogg’s, the world’s leading producer of cereal and the second largest producer of cookies and crackers, has launched a new loyalty program that allows families to collect codes from their favorite products and then redeem them for rewards online at www.KelloggsFamilyRewards.com.

Loyalty is a two-way street. Consumers demonstrate loyalty and commitment to their favorite brands. And companies in turn provide benefits or rewards to continue earning their trust day in and day out. That is the driving force behind Kellogg’s Family Rewards, Kellogg Company’s new U.S. consumer-loyalty program.

“Kellogg’s cereals, frozen foods and snacks can be found in more than 93 percent of all U.S. homes,” said Larry Bruck, Kellogg senior vice president, Global Media and Marketing. “We are honored to be such a trusted brand and developed Kellogg’s Family Rewards as our way of saying thanks to our consumers. It is a fun and easy way for families to earn rewards through each Kellogg product they purchase.”

Starting this month, consumers can log onto a new website, www.KelloggsFamilyRewards.com, to register and enter unique codes found inside packages of their favorite Kellogg products sold in the U.S. Consumers then become eligible to earn a variety of rewards as well as a daily chance to win $200 free groceries. Program members can earn additional reward points and a chance to win prizes through special bonus offers on specially marked products. Rewards include discounts, toys, books, apparel, sports equipment, gift cards and more.

“We are teaming up with several exceptional partners to offer some truly exciting rewards, including movie tickets, great toys and books, digital rewards such as music and eBooks, gift cards, sports equipment, along with coupons off Kellogg products,” Bruck said. “The more codes families enter, the more rewards they can receive.”

The Kellogg’s Family Rewards website went live in June, and packaging containing codes are now on store shelves. The majority of Kellogg Company’s products – cereals, frozen foods and snacks – are included in the program. Consumers can learn more about Kellogg’s Family Rewards by visiting www.KelloggsFamilyRewards.com.

[Source: Kellogg’s]