[E Commerce Times, 1/27/09}
Building relationships is an important part of sales, and E-Commerce News offers tips for how to build them effectively. Among them: Know your customer by following their Facebook and Twitter feeds and by reading their blogs; compensate non-sales staff for sales they make; and pay the sales staff something besides commission.
“You have to be proactive and structured about how you engage with your customers,” Brad Wilson, general manager of Microsoft More about Microsoft Dynamics CRM, told CRM Buyer. “The pool of people considering purchases is dwindling, so you have to make smart decisions about how you connect with them.”