78% of U.S. adults are more willing to shop online than in-store if they are rewarded in some way.
To engage this captive group of shoppers, CouponCabin.com is launching a new shopper rewards program that will award points to those who use the site’s coupons, refer others and more. This survey was conducted online nationwide by Harris Interactive on behalf of CouponCabin.com from August 16 – 18, 2011, among 2,212 U.S. adults aged 18 and older.
CouponCabin.com’s new rewards program allows shoppers who use the site’s coupons to earn points toward a variety of different rewards. Shoppers can sign up on the CouponCabin.com homepage, and once they earn 1,000 points, they can start redeeming rewards that range from $10 to $50 gift cards for everything from restaurants and travel to department stores and drugstores.
Points are awarded for many different actions in addition to using coupons, including initial sign up, referring a friend to the program and more.
“Shoppers who visit our site frequently are highly valuable to us, and we want to reward their commitment to CouponCabin with this exciting new program,” said Jackie Warrick, President and Chief Savings Officer at CouponCabin.com. “We know how great it feels to get a good deal, so we’re taking it a step further and offering rewards on top of savings to our most dedicated users. This will also allow us to get to know our customers better to bring them even more relevant offers and savings.”
CouponCabin.com hopes the launch of its new loyalty program will drive more shoppers to great savings. In fact, 75 percent of U.S. adults said they’re be more likely to visit a website with a loyalty program than those without one. When asked why they would use a site with a rewards program more, respondents said the following:
- Allows me to save more money – 68 percent
- Valuable bonuses and perks, like being the first to see new products, special discounts – 59 percent
- Receive more relevant and targeted content – 27 percent
- Particular websites will appreciate me more as a customer – 21 percent
Filed under: Brand Loyalty