Starwood Hotels & Resorts is raising the stakes in the hotel loyalty landscape to win greater share from the world’s most prolific travelers, a powerful and growing group of global mega travelers. On February 1, the company announced new benefits that make its award-winning loyalty program Starwood Preferred Guest (SPG) the richest elite program in the [...]
These recent statistics caught our eye. What do these numbers say to you?
85% of loyalty program members polled report that they haven’t heard a single word from a loyalty program since the day they signed up.
Call it the loyalty craze. According to Jupiter Research, more than 75 percent of consumers now have at least one loyalty card, and the number of people with two or more is estimated to be one-third of the shopping population. Information technology analysts suggest the data-for-dollars explosion is a strategy that represents a multi-billion dollar [...]
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Consumers today are time-starved, overwhelmed by messaging and more digitally enabled than ever before. In this fast paced world, retailers struggle in finding ways to still offer the personalized experience consumers expect. According to a recent study from Empathica, loyalty marketers are increasingly taking advantage of social media to foster customer loyalty. The inherent customization [...]
[New York Times, April 28, 2010] The potential of location-based mobile applications has been enticing marketers for a couple of years now, but it seems that Foursquare may be turning this potential into a powerful reality for some. Anyone can download Foursquare on their iPhone, Blackberry, Andriod, Palm or other mobile device to “check-in” and [...]
In just two years, over 2 billion downloads of more than 100,000 iPhone apps have been completed. The mobile web experiences more than 450 million users worldwide. 40% of all U.S. adults have downloaded as least one mobile application. A recent report published by COLLOQUY explores how smartphones are transforming the way consumers shop, buy, [...]
The current economic climate finds the retail sector battling to sustain their business under intense financial pressure. Consumers have so much choice available to them that retailers must make sure they offer customers the choice of shopping via multiple channels so they can buy goods in the preferred way. Retailers like Lands’ End, Abercrombie & [...]
With more than 19 years of experience in developing and enhancing customer loyalty programs, we know how important it is to use a customer-centric approach to align and deliver value that is meaningful, timely and mutually beneficial to the customer and ultimately the company as well. When developing the benefit strategy for your loyalty program [...]
Businesses appreciate every sale but a sale made to a repeat customer is a virtual seal of approval. Customer loyalty keeps businesses running and is very sought after. What is it, however, that gains and maintains customer loyalty? Basically it is making and keeping the customer happy, (customer satisfaction). There are many ways you can [...]