My Starbucks Rewards Extended to Lyft Drivers Starbucks Coffee Company and Lyft, one of the nation’s leading transportation network companies, today announced a new, multi-year deal that will increase value for current customers, attract new customers, reward Lyft drivers and explore a transportation benefit for Starbucks partners (employees). All Lyft drivers will have the option of […]
A newly released survey conducted by Airfarewatchdog names Southwest Airlines’ Rapid Rewards the customer favorite when it comes to frequent flyer programs. Airfarewatchdog conducted a survey of over 1,500 readers asking them which was their favorite airline loyalty program. Southwest’s Rapid Rewards program earned 32% of the vote. That’s almost double the second-place finisher, Delta’s […]
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With more than 20 years of experience in developing and enhancing customer loyalty programs for companies like The Bon Ton, Dick Sporting Goods and others, we know how important it is to use a customer-centric approach to align and deliver value that is meaningful, timely and mutually beneficial to the customer and ultimately the company […]
By the numbers, loyalty marketers have some challenges and opportunities in 2014. Marketers need to address increased competition for share of wallet, declining active member participation and greater consumer expectations. 26.7% growth in the number of U.S. loyalty programs from 2010 to 2012. (Colloquy) 55% of organizations with employee engagement rates of more than 50% that have […]
Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. Why Money Can’t Buy Customer Loyalty! Loyalty starts long before your customer buys anything. Proper planning and goal setting is key for the development of every consumer-facing initiative. Read more What Does 2014 Have in Store for Marketers? […]
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Starwood Hotels & Resorts is raising the stakes in the hotel loyalty landscape to win greater share from the world’s most prolific travelers, a powerful and growing group of global mega travelers. On February 1, the company announced new benefits that make its award-winning loyalty program Starwood Preferred Guest (SPG) the richest elite program in the […]
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These recent statistics caught our eye. What do these numbers say to you?
85% of loyalty program members polled report that they haven’t heard a single word from a loyalty program since the day they signed up.
Call it the loyalty craze. According to Jupiter Research, more than 75 percent of consumers now have at least one loyalty card, and the number of people with two or more is estimated to be one-third of the shopping population. Information technology analysts suggest the data-for-dollars explosion is a strategy that represents a multi-billion dollar […]
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Consumers today are time-starved, overwhelmed by messaging and more digitally enabled than ever before. In this fast paced world, retailers struggle in finding ways to still offer the personalized experience consumers expect. According to a recent study from Empathica, loyalty marketers are increasingly taking advantage of social media to foster customer loyalty. The inherent customization […]
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