Posted on January 14th, 2013 by joshua gentry
The sheer number of choices we face is leading to consumer bewilderment and, sometimes, utter indifference. Advertising is no longer sufficient to reach consumers. Essentially, consumers feel they’re drowning in information that fails to meet their needs and desires and hold little to no trust in companies. Retailers can break through consumer resistance by delivering [...]
Filed under: Brand Loyalty, Customer Experience, Loyalty Marketing, Social Media | No Comments »
Posted on September 21st, 2012 by Jill Manser
Looks like the rules of engagement with prominent sporting goods retailer, DICK’S Sporting Goods just changed up. To further enhance the mobile and in-store experience for its customers, DICK’S Sporting Goods, the largest U.S.-based full-line sporting goods retailer, announced the launch of a comprehensive mobile application for iPhone® and Android™ smartphones. With the new DICK’S Sporting [...]
Filed under: Brand Loyalty, Customer Experience, Loyalty Marketing, Social Media | No Comments »
Posted on June 8th, 2012 by Jill Manser
If customer loyalty has a direct correlation to customer engagement (and many a loyalty expert thinks so), then Pinterest may be emerging as a powerful new tool for retailers in their quest to engage, keep and grow their best customers. According to the 2012 Social and Mobile Commerce Study, a joint research project by Shop.org, comScore [...]
Filed under: Brand Loyalty, Emerging Marketing Strategies, Loyalty Marketing, Social Media | No Comments »
Posted on January 21st, 2012 by Jill Manser
EXPRESS doesn’t just sell stylish clothes to trend-setting young women and men. The brand invites customers into a world of fashion, music and runway glamour, providing video from photo shoots, interviews with popular bands and lively interactions with customers via social media. Behind the progressive marketing strategy is EXPRESS’s secret weapon, Lisa Gavales, EXPRESS Chief Marketing [...]
Filed under: Loyalty Marketing, Social Media | No Comments »
Posted on January 9th, 2012 by Mary Shaw
[MediaPost, 1/9/12] One of the more successful digital tactics for cause marketing is a Facebook “Like” promotion. When you Like the nonprofit’s page or the company’s page — or both, depending on the promotion — the company makes an in-kind or cash donation to the nonprofit. On Jan. 14, Ikea is hosting a “Bring Your Own Friends” (BYOF) event with deals and giveaways [...]
Filed under: Cause Marketing, Social Media | No Comments »
Posted on December 22nd, 2011 by Jill Manser
The New Year is knocking at your door, and so too are your colleagues looking for the genius marketing plan that will make all the difference in 2012. Here are our top five questions worth asking as you plan your next move. Are your campaigns on replay? If your strategy seems eerily similar for all [...]
Filed under: Best Customer Management, Brand Loyalty, Current News, Customer Experience, Emerging Marketing Strategies, Social Media | No Comments »
Posted on October 21st, 2011 by Sallie Burnett
The National Retail Federation predicts overall retail sales will grow just 2.8 percent this holiday season, but some luxury retailers have their sights set higher, in part to their amped-up digital marketing efforts.
Filed under: Customer Experience, Emerging Marketing Strategies, Internet Marketing, Loyalty Marketing, Marketers Toolbox, Social Media | No Comments »
Posted on October 14th, 2011 by Sallie Burnett
If your social marketing efforts have been all about getting your customers to “Like” you, then the time has come to think bigger. Recent changes to the social media powerhouse have given marketers something to sink their teeth into.
Filed under: Customer Experience, Emerging Marketing Strategies, Marketers Toolbox, Social Media | No Comments »
Posted on October 14th, 2011 by Sallie Burnett
These recent statistics caught our eye. What do these numbers say to you?
85% of loyalty program members polled report that they haven’t heard a single word from a loyalty program since the day they signed up.
Filed under: Brand Loyalty, Current News, Loyalty Marketing, Program Analytics, Social Media, Uncategorized | No Comments »
Posted on May 30th, 2011 by Sallie Burnett
Quite simply, businesses need to take those insights into account, and conduct sampling and research to evaluate potential tactics early on. The one key factor, however, is to reach these affluent, typically older prospects based on their existing knowledge of – and predisposition for – a fairly well-established brand.
Filed under: Internet Marketing, Social Media | No Comments »
