The sheer number of choices we face is leading to consumer bewilderment and, sometimes, utter indifference. Advertising is no longer sufficient to reach consumers. Essentially, consumers feel they’re drowning in information that fails to meet their needs and desires and hold little to no trust in companies. Retailers can break through consumer resistance by delivering [...]
Looks like the rules of engagement with prominent sporting goods retailer, DICK’S Sporting Goods just changed up. To further enhance the mobile and in-store experience for its customers, DICK’S Sporting Goods, the largest U.S.-based full-line sporting goods retailer, announced the launch of a comprehensive mobile application for iPhone® and Android™ smartphones. With the new DICK’S Sporting [...]
If customer loyalty has a direct correlation to customer engagement (and many a loyalty expert thinks so), then Pinterest may be emerging as a powerful new tool for retailers in their quest to engage, keep and grow their best customers. According to the 2012 Social and Mobile Commerce Study, a joint research project by Shop.org, comScore [...]
EXPRESS doesn’t just sell stylish clothes to trend-setting young women and men. The brand invites customers into a world of fashion, music and runway glamour, providing video from photo shoots, interviews with popular bands and lively interactions with customers via social media. Behind the progressive marketing strategy is EXPRESS’s secret weapon, Lisa Gavales, EXPRESS Chief Marketing [...]
[MediaPost, 1/9/12] One of the more successful digital tactics for cause marketing is a Facebook “Like” promotion. When you Like the nonprofit’s page or the company’s page — or both, depending on the promotion — the company makes an in-kind or cash donation to the nonprofit. On Jan. 14, Ikea is hosting a “Bring Your Own Friends” (BYOF) event with deals and giveaways [...]
The New Year is knocking at your door, and so too are your colleagues looking for the genius marketing plan that will make all the difference in 2012. Here are our top five questions worth asking as you plan your next move. Are your campaigns on replay? If your strategy seems eerily similar for all [...]
The National Retail Federation predicts overall retail sales will grow just 2.8 percent this holiday season, but some luxury retailers have their sights set higher, in part to their amped-up digital marketing efforts.
If your social marketing efforts have been all about getting your customers to “Like” you, then the time has come to think bigger. Recent changes to the social media powerhouse have given marketers something to sink their teeth into.
These recent statistics caught our eye. What do these numbers say to you?
85% of loyalty program members polled report that they haven’t heard a single word from a loyalty program since the day they signed up.
Quite simply, businesses need to take those insights into account, and conduct sampling and research to evaluate potential tactics early on. The one key factor, however, is to reach these affluent, typically older prospects based on their existing knowledge of – and predisposition for – a fairly well-established brand.