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Key Elements of Successful Customer Loyalty Programs

Do loyalty programs really work? Can a loyalty program change customer’s purchase behavior and get them to spend more money with a company? Can loyalty programs reduce the likelihood that customers will move their business to a competitor? The answer to all three questions is yes. There is, as you would guess a caveat. Marketers […]

Loyalty Programs Excel with Right Mix of Program Benefits

With more than 20 years of experience in developing and enhancing customer loyalty programs for companies like The Bon Ton, Dick Sporting Goods and others, we know how important it is to use a customer-centric approach to align and deliver value that is meaningful, timely and mutually beneficial to the customer and ultimately the company […]

How Do You Define Customer Loyalty?

Many people associate the quality of loyalty with their families, close friends, even their dogs. Loyalty plays a part in most of our daily activities. The brand of toothpaste most of us use each morning probably is one we have used for years, as maybe our coffee, soap and cleaning solutions. We generally order from […]

Rawlings Launches Loyalty Program

Rawlings Sporting Goods Company announced the launch of Rawlings Rewards, a rewards program designed to target some of its most loyal customers. The loyalty program encourages repeat purchases, subsequently building a database of brand ambassadors for future marketing ventures.  Rawlings Rewards will be accessible via the e-commerce portion of the brand’s website at RawlingsGear.com. “One […]

Krispy Kreme Launches Customer Loyalty App

Krispy Kreme recently introduced My Krispy Kreme Treats customer loyalty App. A loyalty app that allows customers to use their iOS and Android smartphone technology to earn reward points and redeem them for free food and drinks. “The new My Krispy Kreme Treats App is designed as a complement to our existing guest engagement offerings,” […]

RiteAid Rewards Loyal Customers

Rite Aid announced it’s offering members of their wellness+ loyalty program the opportunity to receive lifestyle and entertainment rewards for every $50 spent in stores on participating products through January 24. Members of the free wellness+ loyalty program can look for the red “Buy & Earn” symbol on store shelves. Once wellness+ members purchase $50 […]

Alaska Airlines’ Loyalty Members Get New Perk in January

  This January Alaska Airlines is waiving its standard $25 bag fee to encourage new and existing loyalty members to experience the benefits of Alaska’s award-winning frequent flier program. All checked bags come with Alaska’s baggage service guarantee. If a customer’s checked bag does not reach baggage claim within 20 minutes of the plane’s arrival […]

Sprint’s Rewards Program to Engage & Keep Customers

Sprint is launching a new rewards program that will reward loyal existing customers and enable them to acquire the iPhone 6 for $5 per month, including their monthly service plan. The program will enact a “loyalty service credit” of $15 a month to customers leasing the iPhone 6 or 6+ which, when applied to the […]

RedBox Launches Rewards Program

Digital entertainment rental kiosk company Redbox has launched its first nationwide rewards program, becoming the latest entertainment provider to take advantage of loyalty marketing strategies. Called Redbox Play Pass, the program is point-based and gives Redbox customers a new way to earn free movie or video game rentals. Members earn 10 points for each rental, […]

Finish Line Boosts Customer Loyalty with New App

The Finish Line, a premium retailer of athletic shoes, announced the launch of its new mobile app aimed at providing services and conveniences that reward Winners Circle loyalty program customers with points and loyalty perks. The new Winners Circle customer loyalty app reinforces brand interactions, improves customer service and sales, and also provides timely information […]