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Study: Customer Loyalty in the Restaurant Industry

[Source: Deloitte] A recent Deloitte study,  “Second Helpings: Building Customer Loyalty in the Fast Service and Casual Dining Restaurant Sector,” surveyed more than 4,000 patrons of quick-service restaurants to find out attitudes and behaviors regarding loyalty and rewards programs at these establishments. The study found that the loyalty program adoption rate is lower in the […]

The Buzz: Ben & Jerry’s Loyal Customers, Building Loyalty in the Digital Age

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHY DOES BEN & JERRY’S HAVE SUCH LOYAL CUSTOMERS? It comes down to its commitment to linked prosperity, writes Brad Edmondson, the author of Ice Cream Social: The Struggle for the Soul of Ben & Jerry’s. Read more SAFEWAY […]

Study: Brand Loyalty of Millennials

[Source: Adroit Digital] A recent report from Adroit Digital surveyed 2,000 Millennials to gain a better understanding of how they view brands and their general feelings about brand loyalty. Results indicate that they see themselves as loyalists, but in a different manner than their Gen X siblings or Baby Boomer parents. A big difference in […]

Small Business Owners Shift Investment From Customer Acquisition to Customer Engagement

Small businesses are investing more of their time, money and resources in strengthening relationships with existing customers versus acquiring new ones, according to a recent report from research firms Manta and BIA/Kelsey. The report, titled “Achieving Big Customer Loyalty in a Small Business World,” details findings from approximately 1,000 small business owners who belong to […]

The Buzz: Nordstrom, Williams-Sonoma and 4 Loyalty Marketing Trends

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHY NORDSTROM IS WELL POSITIONED FOR THE FUTURE Nordstrom is a 123 year young company. Its management is innovative and looking for future growth. While many competitors speak about omnichannel, this company has done it for many years. Read […]

The Buzz: Office Depot Puts Customer Experience at the Center of its Marketing

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. OFFICE DEPOT PUTS CUSTOMER EXPERIENCE AT THE CENTER OF ITS MARKETING “We have access to more data than any other retailers who came before us. Then what’s holding us back?” The answer is a lack of customer centricity. Read […]

Caribou Coffee Launches Loyalty Program, “Caribou Perks”

[Source: Caribou Coffee] Caribou Coffee launched its new loyalty program, Caribou Perks, created to enhance the overall guest experience at Caribou coffeehouses nationwide and reward the brand’s passionate fans. Through this program, Caribou guests will be able to enjoy their favorite Caribou menu items and earn perks along the way. Rewards can be everyday items, special […]

Tim Horton Luanches Rewards Program

  Tim Hortons announced an agreement to launch a co-branded credit card, which will offer instant Tim Hortons loyalty rewards to CIBC clients on their everyday spending. The new CIBC Visa credit card is scheduled to launch in May 2014, and will allow cardholders to accumulate Tim Cash rewards for all purchases made on the […]

The Buzz: What is Loyalty Currency and Does Your Company Have It?

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHAT IS LOYALTY CURRENCY AND DOES YOUR COMPANY HAVE IT?  So how do you build up your loyalty currency? It starts by delivering a great customer experience each time a customer interacts with you, by being a company that […]

Jamba Juice Debuts New Jamba Insider Rewards Customer Loyalty Program

[Source: Jamba Juice] Health-conscious lifestyle chain Jamba Juice has unveiled its new Jamba Insider Rewards program at stores across the United States. To earn rewards, including personalized offers and free products, customers need simply type in their phone numbers on touch screen kiosks. Customers receive $3 off their next purchase with their initial account activation […]