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Millions Favor a Single Credit Card for at Least 10 Years

Credit Card Loyalty 25 million credit cardholders haven’t changed their go-to credit card in at least 10 years and another 20 million have never changed it, according to a new CreditCards.com report. The competition among credit card issuers is hotter than ever, said Matt Schulz, CreditCards.com’s senior industry analyst. That is great news for consumers […]

BP Loyalty Members Use Visa Cards for Purchases and Earn Rewards

BP and Visa® have teamed up to deliver a convenient, one-swipe solution at the pump for BP Driver Rewards members. Members of BP’s loyalty program now have the ability to link an eligible Visa payment card to their BP Driver Rewards account. This new functionality allows loyalty members to use their favorite Visa payment card […]

Nintendo Revamps Loyalty Program

Nintendo’s new My Nintendo rewards program launched last month, replacing the Club Nintendo rewards program that was discontinued earlier this year. My Nintendo rewards will be separated into two different tiers: Gold Points (received from buying Nintendo games, consoles and digital content), and Platinum points that you’ll get from logging into your “My Nintendo” account, […]

Dickey’s BBQ Launches New Loyalty Program

Dickey’s Barbecue Pit launched the Big Yellow Cup Club, their new and improved loyalty program. The new program will add loyalty points to the existing program, which allows guests to receive more personalized and geo-targeted specials. Members earn points that can be redeemed for free Dickey’s barbecue from Big Yellow Cups to Family Packs. Initially, […]

Starbucks Announces Prepaid Visa Card to Enhance its Loyalty Program

In February when Starbucks announced the changes to their loyalty program that will reward people based on how much they spend rather than how often they visit the cafe, some regulars customers were upset. Customers who used to get a free coffee or snack after 12 visits, even if they spent less than $2 each […]

Keep That Customer

Obviously all marketers want happy customers who come back again and again. But what is the secret to retaining and building positive customer relationships and brand loyally? The secret to a happy customer is marketing data integration coupled with real-time data. We are all aware that organizations have the ability to collect mounds of data, […]

5 Surprising Truths About Loyalty Marketing

If you own a brick and mortar business, you’re very aware of the importance of a loyalty marketing solution. But in order for it to stand the test of time, it must do two things: Offer immediate gratification and long-term value for your customers. Consumers have eagerly downloaded apps and signed up for rewards programs, […]

Research: How to Design Loyalty Program for Affluent Consumers

A recent Unity Marketing survey among C-suite and marketing executives, as well as entrepreneurs, identified finding new customers as their chief concern. But while attracting new customers may top marketers’ to-do lists for 2016, customer retention strategies are ultimately the most profitable and most effective ways to grow. This new independent study reveals that affluents are […]

Wyndham Unveils New Rewards Program for Meeting Planners

Wyndham Rewards® is helping meeting and group travel planners win big. go meetsm, the world’s most generous rewards program for meeting planners which launched today at IMEX America 2015 in Las Vegas, transforms and simplifies the world of hotel loyalty programs for planners. Planners who are members of the Wyndham Rewards loyalty program earn one point […]

Amtrak Announces the New Amtrak Guest Rewards Program

Amtrak Makes Travel More Rewarding for Loyalty Program Members Amtrak passengers have more options to earn and redeem points under an extensively improved, simplified Amtrak Guest Rewards program. “This program takes Amtrak Guest Rewards to the next level with improved earnings potential and expanded, simplified redemptions,” said Matt Hardison, Amtrak’s executive vice president of marketing and […]