• Categories

Inspirational Loyalty Quotes

Loyalty quotes to leave you inspired. These loyalty quotes come from business leaders like Bill Gates, authors and others who have thought long and hard about how not just meeting customers expectations but exceeding them has a significant impact on customer loyalty. The first step in exceeding your customer’s expectations is to know those expectations. ~ Roy H. […]

Five Customer Loyalty Tips

Loyalty programs when leveraged to there fullest have the opportunity to drive revenue growth, brand advocacy and maximize customer lifetime value. Yet, marketers continue to barrage consumers with irrelevant messages, low value rewards and impersonal social media engagements. What’s worse – large percent of companies don’t have a strategy for identifying their best customers and […]

Kohl’s Integrates Loyalty Program Within Apple Pay

Kohl’s Department Stores recently announced it will bring Apple Pay, which has transformed mobile payments with the easy, secure and private way to pay, to customers in all Kohl’s stores nationwide this fall. Kohl’s will also be among the first retailers to integrate both its Kohl’s Charge private credit card as a form of payment as well as its successful […]

Consumers Save With Fuel Rewards Coalition Loyalty Program

With the Fuel Rewards national coalition loyalty program, consumers are saving an average of 25 cents a gallon on fuel – nearly $15.5 million a month. Consumers earn Fuel Rewards savings from 11,000 restaurants, 4,500 retail locations and more than 700 online merchants who participate in the Fuel Rewards loyalty program. Members redeem their rewards […]

Kellogg’s Improves Family Rewards Program

Kellogg’s has made changes to its Kellogg’s Family Rewards program. Members no longer need to enter codes found on the inside of packages, making it easier than ever for people to collect points and earn rewards.  Plus, more Kellogg brands are participating in the program, so more purchases than ever provide points which may be […]

New Loyalty Program Allows Players to Earn PUCK BUCKS

Canlan Ice Sports Corp. announced the launch of Puck Bucks, a mobile-based loyalty program for members of Canlan’s Adult Safe Hockey League (ASHL). Members can use their smartphone to flash their mobile loyalty card at any Thirsty Penguin Grillhouse location in Canlan ice rinks to earn a minimum of 5% of their purchase back in […]

Marketing Segmentation Gives Marketers an Edge in the Market Place

Today, more than ever before, marketers recognize the need for targeted marketing. Consumers receive so many messages on a daily basis that they are forced to quickly identify and filter out irrelevant messages. Marketers are now left with the tough job of quickly enticing an individual before they decide the message is not worth their […]

Study: 62% of Millennials Feel Online Content Drives Brand Loyalty

A recent study revealed that 62% of millennials feel online content drives brand loyalty and 32% find today’s brand communications helpful. The study, called The Millennial Mind: How Content Drives Brand Loyalty, revealed that content must be educational, truthful and personalized to influence brand loyalty and purchase behaviors in this age group. The study surveyed […]

Target Quietly Launches New Loyalty Program

Target is testing a new rewards program that gives shoppers 5 percent off on a shopping trip, each time they spend $500 at the discount store. The loyalty program called REDperks is being tested is an app-based mobile program that is “currently available only by invitation in select markets,” according to Target’s REDperks website. Shoppers […]

Baskin-Robbins Updates Customer Loyalty Program

Baskin-Robbins will unveil an online ordering system and digitally driven customer loyalty program this year.  The brand is integrating its current Club 31 member databases into the new platform. Members will have the choice of using a traditional card or the mobile app in-store, and can access an online membership portal. The ice-cream brand’s local […]