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Study: 62% of Millennials Feel Online Content Drives Brand Loyalty

A recent study revealed that 62% of millennials feel online content drives brand loyalty and 32% find today’s brand communications helpful. The study, called The Millennial Mind: How Content Drives Brand Loyalty, revealed that content must be educational, truthful and personalized to influence brand loyalty and purchase behaviors in this age group. The study surveyed […]

Target Quietly Launches New Loyalty Program

Target is testing a new rewards program that gives shoppers 5 percent off on a shopping trip, each time they spend $500 at the discount store. The loyalty program called REDperks is being tested is an app-based mobile program that is “currently available only by invitation in select markets,” according to Target’s REDperks website. Shoppers […]

Baskin-Robbins Updates Customer Loyalty Program

Baskin-Robbins will unveil an online ordering system and digitally driven customer loyalty program this year.  The brand is integrating its current Club 31 member databases into the new platform. Members will have the choice of using a traditional card or the mobile app in-store, and can access an online membership portal. The ice-cream brand’s local […]

Key Elements of Successful Customer Loyalty Programs

Do loyalty programs really work? Can a loyalty program change customer’s purchase behavior and get them to spend more money with a company? Can loyalty programs reduce the likelihood that customers will move their business to a competitor? The answer to all three questions is yes. There is, as you would guess a caveat. Marketers […]

Loyalty Programs Excel with Right Mix of Program Benefits

With more than 20 years of experience in developing and enhancing customer loyalty programs for companies like The Bon Ton, Dick Sporting Goods and others, we know how important it is to use a customer-centric approach to align and deliver value that is meaningful, timely and mutually beneficial to the customer and ultimately the company […]

How Do You Define Customer Loyalty?

Many people associate the quality of loyalty with their families, close friends, even their dogs. Loyalty plays a part in most of our daily activities. The brand of toothpaste most of us use each morning probably is one we have used for years, as maybe our coffee, soap and cleaning solutions. We generally order from […]

Rawlings Launches Loyalty Program

Rawlings Sporting Goods Company announced the launch of Rawlings Rewards, a rewards program designed to target some of its most loyal customers. The loyalty program encourages repeat purchases, subsequently building a database of brand ambassadors for future marketing ventures.  Rawlings Rewards will be accessible via the e-commerce portion of the brand’s website at RawlingsGear.com. “One […]

Krispy Kreme Launches Customer Loyalty App

Krispy Kreme recently introduced My Krispy Kreme Treats customer loyalty App. A loyalty app that allows customers to use their iOS and Android smartphone technology to earn reward points and redeem them for free food and drinks. “The new My Krispy Kreme Treats App is designed as a complement to our existing guest engagement offerings,” […]

RiteAid Rewards Loyal Customers

Rite Aid announced it’s offering members of their wellness+ loyalty program the opportunity to receive lifestyle and entertainment rewards for every $50 spent in stores on participating products through January 24. Members of the free wellness+ loyalty program can look for the red “Buy & Earn” symbol on store shelves. Once wellness+ members purchase $50 […]

Alaska Airlines’ Loyalty Members Get New Perk in January

  This January Alaska Airlines is waiving its standard $25 bag fee to encourage new and existing loyalty members to experience the benefits of Alaska’s award-winning frequent flier program. All checked bags come with Alaska’s baggage service guarantee. If a customer’s checked bag does not reach baggage claim within 20 minutes of the plane’s arrival […]