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Kohl’s Launches Yes2You Loyalty Program

[Source: Kohl's] Kohl’s Yes2You rewards program aims to generate customer loyalty by building deeper relationships and providing customers with a more personalized, value-driven shopping experience. “Kohl’s is taking a true leadership position in retail loyalty, building on our decades of experience with our successful Kohl’s Charge platform and the personal connections we make in stores […]

Marriott Rewards — Top Hotel Loyalty Program

[Source: Marriott] Marriott International’s Marriott Rewards has been named top Hotel Loyalty Program in the first-ever Fortune and Travel + Leisure Best in Business Travel Survey, which tapped jet-setting readers for their thoughts on the best of the best brands for those on the road. “We‘re thrilled that the readers of Fortune and Travel + […]

American-Hilton Launch Loyalty Program

[Source: HiltonHHonors] Hilton Hotels and American Airlines are teaming up to reward frequent travelers. It’s a move aimed at incentivizing business across proven, parallel markets; a heavy business traveler flying 100,000 miles a year, for example, most likely needs a loyal hotel partner and someone who books 5 hotel rooms every month probably needs to […]

7 Secrets of Loyalty Marketing

Do you know the secrets to creating a loyalty program that pays? This presentation reveals why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces. Learn the best practices you need to ensure the success of your customer loyalty strategy including: Establishing program objectives […]

Whole Foods Testing Customer Rewards Program

[Source: Bloomberg] After resisting the idea for over 30 years, Whole Foods Market Inc., is testing a rewards program in its store in Princeton, New Jersey, this month and will expand the trial to Philadelphia later this year, Michael Silverman, a Whole Foods spokesman, said in an e-mail. The company expects to introduce a national […]

State of Loyalty Marketing

These days, more and more marketers are putting customer relationship marketing at the top of their priorities for 2014. Companies are discovering it’s a measurable strategy that goes directly to the bottom line. In this presentation you will learn how loyalty marketing is evolving and about the top 10 loyalty marketing trends for 2014. Here […]

Report: Diner Loyalty in the Digital Age

[Source: National Restaurant News] A recent report indicates 44% of consumers participate in loyalty and rewards programs at limited-service restaurants. The report, called Diner Loyalty in the Digital Age from Technomic and American Express. examined how the digital revolution is changing guest expectations at both limited-service and full-service restaurants. Loyalty programs are increasingly prevalent in the […]

Colorado State University Launches Rams Rewards Loyalty Program

[Source: Colorado State University] Rams Rewards, a free program rewards members for downloading the app, posting about the Rams on social media, attending events and games and watching Rams athletic events online. Future plans include a points system that will reward fans for joining the Rams Club, purchasing tickets and buying team merchandise online. “We […]

The Container Store Launches Loyalty Program Nationwide

[Source: BusinessWire] The nation’s leading retailer of storage and organization products, the Container Store announced POP!, its customer engagement program of Perfectly Organized Perks, is now available in its 66 existing stores and on its website. Members will be able to earn $15 POP! Perks throughout the year and will be rewarded with surprises including […]

CheapTickets Launches CheapCash Loyalty Program

[Source: CheapTickets] CheapTickets.com, has launched a rewards program that puts money in members’ accounts for booking hotels stays in participating CheapCash hotels around the world. The new CheapCashSM loyalty program, central to the new consumer offerings, is for deal-seeking travelers who are intent on saving money on every trip. Travelers can earn $50 in CheapCash […]