What better way to engage with your best customers than to have a little fun. After all, that’s what playing games is supposed to all be about. Adding the element of gamification into a loyalty program’s tactics can result in amplified engagement and ultimately increased loyalty. Game On There are obvious synergies between the [...]
It was just a few decades ago that customer loyalty practically felt tangible. Customers knew the names of their local business owners by name and felt an affinity for them and their goods and services. Today’s retail landscape is not quite so straightforward. Branding, social media, online presence, a challenging economy and a competition-filled marketplace [...]
Consumers have a lot of choices these days. So many, in fact, that it can be easy to become overwhelmed and indifferent to all the screaming advertisers do to get their attention. Only thing is — screaming is not going to gain you customer trust. Relevancy will. Essentially, consumers feel that they’re drowning in [...]
The National Retail Federation predicts overall retail sales will grow just 2.8 percent this holiday season, but some luxury retailers have their sights set higher, in part to their amped-up digital marketing efforts.
Quite simply, businesses need to take those insights into account, and conduct sampling and research to evaluate potential tactics early on. The one key factor, however, is to reach these affluent, typically older prospects based on their existing knowledge of – and predisposition for – a fairly well-established brand.
Ever wonder who is the backbone to the rewards programs offered by Applebees, Best Buy, Staples, American Airlines, TGI Fridays, and many popular supermarkets? It is an online automated rewards company called Firefly Rewards, who is the third party, driving force behind these successful companies who have many repeat and loyal customers. According to WebWire [...]
When you walk into a bank to deposit your payroll check or approach an ATM to withdraw money for a night on the town, you have reasonable assurance that you are safe in doing so – an armed guard, perhaps, security cameras, well-lit public access, etc. When convenience store chains started opening 24-7 decades ago, [...]
A new six-country survey from DDB reveals that Facebook users who like a brand’s page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of the respondents “want to buy this brand’s product more.” – See full story from Adweek
“Two findings come through loud and clear from this report,” says DSA’s George Orme. “First, most marketers today are using digital media to both sell and nurture a stronger bond with their customers. But the study also underscored that very few companies have mastered the analytics and found ways to accurately measure the incremental effect of each media within a multi-media campaign.”