Could the customer experience at Disney’s parks be any more magical? Disney is certainly trying with a collection of new services dubbed MyMagic+. Costing an estimated $1 billion the services revolve around RFID wristbands Disney is referring to as MagicBands. These rubber bracelets will be encoded with credit card information allowing users to make purchases [...]
The customer-centric theory may, at first blush, seem a backwards approach to profitability. The focus is not on the customer’s wallet, but the customer himself. Customer-centricity entails a company understanding individual customer needs and improving the customer experience thereby creating sustainable and profitable customer relationships impermeable by competitors. Many companies claim to be customer-centric, but [...]
It used to be that loyalty programs were pretty easy to design. Focus on rewarding the top tier and call it a day. But customers and buying behaviors have evolved, and it’s time that marketers changed their ways, lest they alienate the very customers they seek to reward. Here are just a few trouble spots [...]
If customer loyalty has a direct correlation to customer engagement (and many a loyalty expert thinks so), then Pinterest may be emerging as a powerful new tool for retailers in their quest to engage, keep and grow their best customers. According to the 2012 Social and Mobile Commerce Study, a joint research project by Shop.org, comScore [...]
Hertz, the world’s largest general use airport car rental brand, has expanded Hertz Gold Plus Rewards, the company’s customer loyalty program, into three additional global markets. Now Hertz Gold Plus Rewards participants can earn and redeem their points for rentals in Australia, New Zealand and Brazil. Gold Plus Rewards provides customers with a wide range of flexible reward [...]
Caesars Entertainment celebrates the expansion of Total Rewards, one of the country’s most prominent entertainment loyalty programs, with “Escape to Total Rewards”, their largest promotion in the company’s history. Aimed at demonstrating the breadth and depth of the loyalty program’s network of offerings and experiences, “Escape to Total Rewards” further illustrates the value of the loyalty [...]
The New Year is knocking at your door, and so too are your colleagues looking for the genius marketing plan that will make all the difference in 2012. Here are our top five questions worth asking as you plan your next move. Are your campaigns on replay? If your strategy seems eerily similar for all [...]
The National Retail Federation predicts overall retail sales will grow just 2.8 percent this holiday season, but some luxury retailers have their sights set higher, in part to their amped-up digital marketing efforts.
Wouldn’t it be nice if your loyalty program always seemed as shiny and new as the first day you rolled it out? Keeping your program fresh and relevant to your customers should remain an ongoing objective if your goal is long-term success. Here are six signs that your program needs a refresh.