• Categories

Loyalty Marketing for Green Industry Companies

Today’s green industry are not only concerned with up-to-the-minute irrigation assembly techniques or the latest trends in research, they’re also interested in the nuts and bolts of marketing and growing their businesses. This presentation shows how to plan, launch, overhaul and evaluate customer loyalty marketing program that recognizes and rewards best customers while increasing the [...]

Safeway and ExxonMobil Team Up to Offer New Fuel Rewards Program

[Source: Safeway] Safeway Inc. and ExxonMobil have teamed up to provide Safeway shoppers a new way to save at the pump with their new loyalty program. Safeway shoppers and ExxonMobil customers can now earn Reward Points for most products purchased at Safeway stores in the Mid-Atlantic region and redeem their Reward Points at participating Exxon [...]

BP Launches New Loyalty Program

BP is launching a new loyalty program called BP Driver Rewards that offers consumers a smarter way to save money on quality fuel. The program, available at participating sites within BP’s East of the Rockies footprint, rewards consumers with cents-per-gallon fuel savings just for filling up at BP. BP is the first major oil company to [...]

The Bon-Ton Stores Revamps Customer Loyalty Program

Bon-Ton Stores, Inc.’s President & CEO announced that the Company’s “Your Rewards” loyalty program was revamped and will be reintroduced beginning February 15, 2013. The new program will allow customers to begin earning rewards as soon as he or she spends just$200 on their “Your Rewards” credit card at any of The Bon-Ton Stores seven [...]

White Castle Offers Coupons via Text Message

Cravers on the run can get more of their White Castle favorites with unique coupons text messaged directly to their phones. Now customers can opt in to receive customized alerts on their mobile devices any time they are near a participating White Castle restaurant. The new service is called Text2Crave. It’s a location-based mobile marketing [...]

New Rewards Program for Hudson’s Bay Company Shoppers

Hudson’s Bay Company (hbc.com) announced an exciting new Rewards Program that lets shoppers earn more points faster when shopping at Hudson’s Bay, thebay.com or Home Outfitters.  Hudson’s Bay Rewards members will now earn one point for every dollar they spend on almost anything in store or thebay.com*, and move to ‘Rewards Plus’ and ‘VIP’ status [...]

WorldVentures Announces New DreamTrips Reward Program

WorldVentures, the world’s largest direct seller of vacation and entertainment club memberships, has introduced the DreamTrips Reward Program, providing loyal members a way to experience the joy of a vacation, faster. New members in the United States joining now through April 30 will be rewarded back the money they spend on membership fees in 2013 [...]

American Cruise Lines Introduces New Eagle Society Benefits

American Cruise Lines, operator of the newest riverboats and small cruise ships in the United States, has announced the introduction of a renewed loyalty program, featuring new premium benefits for members. The Eagle Society is the line’s way of recognizing and rewarding returning guests by providing a more personalized and enhanced cruise experience. The Eagle Society [...]

Reinventing the Customer Experience: Disney Builds Loyalty with RFID

Could the customer experience at Disney’s parks be any more magical?  Disney is certainly trying with a collection of new services dubbed MyMagic+.  Costing an estimated $1 billion the services revolve around RFID wristbands Disney is referring to as MagicBands.  These rubber bracelets will be encoded with credit card information allowing users to make purchases [...]

Tips For Your Quest to Understanding What Customers Want

The consumer’s purchasing options today are dizzying. In most retail areas, shoppers can find the same product at several stores.  And if they don’t want to leave the comfort of their home there are catalogs, TV shopping channels and the internet. But what makes many of them repeatedly choose one business over the others? LOYALTY [...]