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Walgreens Balance® Rewards Program Supports Efforts to Stop Diabetes

[Source: American Diabetes Association] The American Diabetes Association has announced a partnership with Walgreens wherein $1 will be donated for each new Balance Rewards sign up through Dec 31 2014, up to $50,000. The Walgreens Balance Rewards program already takes steps to help people stay healthy by rewarding consumers for walking, running, weight management efforts […]

Starwood Hotels & Resorts Launches App for Google Glass for Preferred Guest Loyalty Program Members

[Source: Starwood Hotels & Resorts Worldwide Inc] Starwood Hotels & Resorts Worldwide, Inc.  introduced a new SPG app that is the first from a hospitality company to leverage Google Glass. The new SPG app for Google Glass empowers mobile travelers with a new view as they explore destinations and book stays at nearly 1,200 hotels worldwide.  The […]

Omaha Steaks Launches Steaklover Rewards Customer Loyalty Program

[Source: Omaha Steaks] Omaha Steaks has launched a loyalty program designed to reward customers with points by not only purchasing products, but also through non-transactional behavior like referrals and sharing on social networks. The Omaha Steaks Steaklover Rewards program will also feature a premium membership tier for those spending $300 or more in a year. […]

Sears Launches Get Advice for Loyalty Members

[Source: ABC News] Sears is launching a service called Get Advice, which gives its Shop Your Way loyalty members a way to engage with millions of other loyalty members, in addition to Sears associates, for purchasing advice. The move follows the 2013 launch of its Member Assist service, which allows members of the Shop Your […]

Doritos: Testing Customer Loyalty with ‘Mystery’ Flavors

[Source: AdAge] Frito-Lay, a subsidiary of PepsiCo, has launched three new flavors of its Doritos brand tortilla chips in “mystery” silver colored packaging, a promotion that AdAge describes as an experiment in food marketing and customer loyalty. The packaging reveals very little about the flavor inside, with generic batch numbers on each label to add […]

Study: Convenience Store Loyalty Programs

[Source: Convenience Store Decisions] A research projects by General Mills Convenience & Foodservice surveyed 348 convenience store food and beverage shoppers between the ages of 18 and 64  earlier this year. In addition, 382 convenience store food and beverage shoppers in the same age range took part in an online idea-generation exercise to develop an […]

Study: Customer Loyalty in the Restaurant Industry

[Source: Deloitte] A recent Deloitte study,  “Second Helpings: Building Customer Loyalty in the Fast Service and Casual Dining Restaurant Sector,” surveyed more than 4,000 patrons of quick-service restaurants to find out attitudes and behaviors regarding loyalty and rewards programs at these establishments. The study found that the loyalty program adoption rate is lower in the […]

The Buzz: Ben & Jerry’s Loyal Customers, Building Loyalty in the Digital Age

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHY DOES BEN & JERRY’S HAVE SUCH LOYAL CUSTOMERS? It comes down to its commitment to linked prosperity, writes Brad Edmondson, the author of Ice Cream Social: The Struggle for the Soul of Ben & Jerry’s. Read more SAFEWAY […]

Study: Brand Loyalty of Millennials

[Source: Adroit Digital] A recent report from Adroit Digital surveyed 2,000 Millennials to gain a better understanding of how they view brands and their general feelings about brand loyalty. Results indicate that they see themselves as loyalists, but in a different manner than their Gen X siblings or Baby Boomer parents. A big difference in […]

Small Business Owners Shift Investment From Customer Acquisition to Customer Engagement

Small businesses are investing more of their time, money and resources in strengthening relationships with existing customers versus acquiring new ones, according to a recent report from research firms Manta and BIA/Kelsey. The report, titled “Achieving Big Customer Loyalty in a Small Business World,” details findings from approximately 1,000 small business owners who belong to […]