• Categories

Kohl’s Integrates Loyalty Program Within Apple Pay

Kohl’s Department Stores recently announced it will bring Apple Pay, which has transformed mobile payments with the easy, secure and private way to pay, to customers in all Kohl’s stores nationwide this fall. Kohl’s will also be among the first retailers to integrate both its Kohl’s Charge private credit card as a form of payment as well as its successful […]

Kellogg’s Improves Family Rewards Program

Kellogg’s has made changes to its Kellogg’s Family Rewards program. Members no longer need to enter codes found on the inside of packages, making it easier than ever for people to collect points and earn rewards.  Plus, more Kellogg brands are participating in the program, so more purchases than ever provide points which may be […]

Corinthia Hotels Announces Rewards Program

Corinthia Hotels rewarding customers who book their stays online directly through their website. Corporate and leisure guests booking through corinthia.com can earn rewards from free room upgrades and complimentary late checkouts to discounted meals and spa treatments at the European hotels. Guests booking through corinthia.com will also be given the chance to ‘Win Back Your […]

Marketing Segmentation Gives Marketers an Edge in the Market Place

Today, more than ever before, marketers recognize the need for targeted marketing. Consumers receive so many messages on a daily basis that they are forced to quickly identify and filter out irrelevant messages. Marketers are now left with the tough job of quickly enticing an individual before they decide the message is not worth their […]

Sprint’s Rewards Program to Engage & Keep Customers

Sprint is launching a new rewards program that will reward loyal existing customers and enable them to acquire the iPhone 6 for $5 per month, including their monthly service plan. The program will enact a “loyalty service credit” of $15 a month to customers leasing the iPhone 6 or 6+ which, when applied to the […]

7 Secrets of Loyalty Marketing

Do you know the secrets to creating a loyalty program that pays? This presentation reveals why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces. Learn the best practices you need to ensure the success of your customer loyalty strategy including: Establishing program objectives […]

State of Loyalty Marketing

These days, more and more marketers are putting customer relationship marketing at the top of their priorities for 2014. Companies are discovering it’s a measurable strategy that goes directly to the bottom line. In this presentation you will learn how loyalty marketing is evolving and about the top 10 loyalty marketing trends for 2014. Here […]

The Container Store Launches Loyalty Program Nationwide

The nation’s leading retailer of storage and organization products, the Container Store announced POP!, its customer engagement program of Perfectly Organized Perks, is now available in its 66 existing stores and on its website. Members will be able to earn $15 POP! Perks throughout the year and will be rewarded with surprises including special offers, […]

Walgreens Balance® Rewards Program Supports Efforts to Stop Diabetes

[Source: American Diabetes Association] The American Diabetes Association has announced a partnership with Walgreens wherein $1 will be donated for each new Balance Rewards sign up through Dec 31 2014, up to $50,000. The Walgreens Balance Rewards program already takes steps to help people stay healthy by rewarding consumers for walking, running, weight management efforts […]

Starwood Hotels & Resorts Launches App for Google Glass for Preferred Guest Loyalty Program Members

[Source: Starwood Hotels & Resorts Worldwide Inc] Starwood Hotels & Resorts Worldwide, Inc.  introduced a new SPG app that is the first from a hospitality company to leverage Google Glass. The new SPG app for Google Glass empowers mobile travelers with a new view as they explore destinations and book stays at nearly 1,200 hotels worldwide.  The […]