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Study: Customer Loyalty in the Restaurant Industry

[Source: Deloitte] A recent Deloitte study,  “Second Helpings: Building Customer Loyalty in the Fast Service and Casual Dining Restaurant Sector,” surveyed more than 4,000 patrons of quick-service restaurants to find out attitudes and behaviors regarding loyalty and rewards programs at these establishments. The study found that the loyalty program adoption rate is lower in the […]

The Buzz: Ben & Jerry’s Loyal Customers, Building Loyalty in the Digital Age

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHY DOES BEN & JERRY’S HAVE SUCH LOYAL CUSTOMERS? It comes down to its commitment to linked prosperity, writes Brad Edmondson, the author of Ice Cream Social: The Struggle for the Soul of Ben & Jerry’s. Read more SAFEWAY […]

Study: Brand Loyalty of Millennials

[Source: Adroit Digital] A recent report from Adroit Digital surveyed 2,000 Millennials to gain a better understanding of how they view brands and their general feelings about brand loyalty. Results indicate that they see themselves as loyalists, but in a different manner than their Gen X siblings or Baby Boomer parents. A big difference in […]

Small Business Owners Shift Investment From Customer Acquisition to Customer Engagement

Small businesses are investing more of their time, money and resources in strengthening relationships with existing customers versus acquiring new ones, according to a recent report from research firms Manta and BIA/Kelsey. The report, titled “Achieving Big Customer Loyalty in a Small Business World,” details findings from approximately 1,000 small business owners who belong to […]

The Buzz: Office Depot Puts Customer Experience at the Center of its Marketing

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. OFFICE DEPOT PUTS CUSTOMER EXPERIENCE AT THE CENTER OF ITS MARKETING “We have access to more data than any other retailers who came before us. Then what’s holding us back?” The answer is a lack of customer centricity. Read […]

Study: Consumers Want a More Personalized Retail Experiences

Nearly 90% of Americans repeatedly buy products retailers have on promotion, according to a new survey conducted by Synqera. Within the survey, 85% of respondents said they would return to brick and mortar stores when alerted to upcoming sales of previously purchased items. “We know there’s an appetite for customer engagement and retention through clear communication of promotions and […]

Study: Confidence and Trust Are Building Among Bank Customers

After a number of years of sharp decline, confidence in the banking industry is on the rise, trust in individual banks is high and most customers across the globe are satisfied enough to recommend their main banking provider, finds EY’s 2014 global consumer banking survey. The study, Winning through customer experience, which surveyed over 32,000 banking […]

The Buzz: What is Loyalty Currency and Does Your Company Have It?

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHAT IS LOYALTY CURRENCY AND DOES YOUR COMPANY HAVE IT?  So how do you build up your loyalty currency? It starts by delivering a great customer experience each time a customer interacts with you, by being a company that […]

The Buzz: Big Data Boosts Loyalty & Brands Who Have the Most Loyal Customers

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. RETAILERS USE SOCIAL TO SPUR SHOPPING Though it cannot be tracked in traditional ways, social is indeed valuable to retailers for engagement, brand awareness and influence that unquestionably affect sales. Read more BIG DATA BOOST LOYALTY, IF YOU KNOW […]

The Buzz: Retail Trends, Target Loses on Loyalty and Laws of Loyalty

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends.   WHY YOU NEED TO CHANGE YOUR LOYALTY OFFERING In this day and age loyalty might as well mean nothing – that is, if you don’t make strides to shake things up first. Read more   TARGET LOSES ON […]