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The Buzz: Ben & Jerry’s Loyal Customers, Building Loyalty in the Digital Age

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHY DOES BEN & JERRY’S HAVE SUCH LOYAL CUSTOMERS? It comes down to its commitment to linked prosperity, writes Brad Edmondson, the author of Ice Cream Social: The Struggle for the Soul of Ben & Jerry’s. Read more SAFEWAY […]

Study: Brand Loyalty of Millennials

[Source: Adroit Digital] A recent report from Adroit Digital surveyed 2,000 Millennials to gain a better understanding of how they view brands and their general feelings about brand loyalty. Results indicate that they see themselves as loyalists, but in a different manner than their Gen X siblings or Baby Boomer parents. A big difference in […]

Study: Consumers Are Now Habitual Deal Seekers

Parago’s second shopper study, “Let’s Make a Deal,” revealed that regardless of income, shoppers now seek out the very best prices and are willing to go out of their way to save even a small amount. Amidst the lagging economy, new deal-seeking activities are becoming the norm among UK consumers, with high-value cashback rebates programs a top attractor. […]

Caribou Coffee Launches Loyalty Program, “Caribou Perks”

[Source: Caribou Coffee] Caribou Coffee launched its new loyalty program, Caribou Perks, created to enhance the overall guest experience at Caribou coffeehouses nationwide and reward the brand’s passionate fans. Through this program, Caribou guests will be able to enjoy their favorite Caribou menu items and earn perks along the way. Rewards can be everyday items, special […]

The Buzz: What is Loyalty Currency and Does Your Company Have It?

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHAT IS LOYALTY CURRENCY AND DOES YOUR COMPANY HAVE IT?  So how do you build up your loyalty currency? It starts by delivering a great customer experience each time a customer interacts with you, by being a company that […]

Jamba Juice Debuts New Jamba Insider Rewards Customer Loyalty Program

[Source: Jamba Juice] Health-conscious lifestyle chain Jamba Juice has unveiled its new Jamba Insider Rewards program at stores across the United States. To earn rewards, including personalized offers and free products, customers need simply type in their phone numbers on touch screen kiosks. Customers receive $3 off their next purchase with their initial account activation […]

The Buzz: Retail Trends, Target Loses on Loyalty and Laws of Loyalty

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends.   WHY YOU NEED TO CHANGE YOUR LOYALTY OFFERING In this day and age loyalty might as well mean nothing – that is, if you don’t make strides to shake things up first. Read more   TARGET LOSES ON […]

The Buzz: Loyalty Program Overhauls & Omnichannel Strategy

  Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. Time to Overhaul Your Loyalty Program? 7 Steps to Long-Term Success Is it the right time to revamp your loyalty program? It might be. A loyalty program is not something that you do once, flip a switch and set […]

The Buzz: Why Money Can’t Buy Loyalty, New Omnichannel Study & More

  Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. Why Money Can’t Buy Customer Loyalty!  Loyalty starts long before your customer buys anything. Proper planning and goal setting is key for the development of every consumer-facing initiative. Read more What Does 2014 Have in Store for Marketers? […]

Panera Credits Loyalty Program as One Reason For 3Q Results

Shares of Panera Bread Co. shot higher on Wednesday, a day after the bakery-cafe chain reported a stronger-than-expected 27 percent jump in net income in the third quarter as customers spent more at its restaurants. The company’s loyalty program and increased marketing spending are helping drive growth, said Wedbush analyst Nick Setyan in a research note.