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Research: How Retailers Need to Engage Customers in the Digital Age

Study Finds That Service Drives The Future Retail Experience, But Retailers Struggle To Understand Shopper Needs RetailNext Inc.’s recent study shows that shopper and retailer perceptions and expectations are not aligned, and that many retail stores lack the essential technology to measure and apply shopper data across all channels. Forrester Consulting completed the January 2016 […]

Research: Affluent Consumer Confidence Building

There is good news and even better news for marketers aiming at the highest potential affluent customers in Unity Marketing’s most recent affluent attitude and purchase behavior survey. The good news is that affluents increased their average three-month spending on high-end or luxury goods and services by 3.2% overall. The even better news is that […]

Wyndham Unveils New Rewards Program for Meeting Planners

Wyndham Rewards® is helping meeting and group travel planners win big. go meetsm, the world’s most generous rewards program for meeting planners which launched today at IMEX America 2015 in Las Vegas, transforms and simplifies the world of hotel loyalty programs for planners. Planners who are members of the Wyndham Rewards loyalty program earn one point […]

Engaging Millennials in an Omni-Channel World

Thrive by Meeting Mobile Shoppers’ Needs The focus of most retailers in business today, when they first opened shop, was squarely on baby boomers and Gen Xers. The consuming landscape has changed in fundamental ways as the newer generations have become mature, active consumers. Growing up with powerful mobile technology Millennials’ expectations and patterns of […]

The Future of Mobile Wallets

The ability to pay for store purchases using your cell phone is quickly becoming a widely accepted practice. The new medium, which is called a mobile wallet, is quickly becoming a strong preference for many individuals over digging through a traditional leather wallet to find a credit card or debit card to pay for their […]

Consumers and Retail Brands Love Shopkick App

Shopkick App Shopkick, the shopping companion app that makes in-store shopping more rewarding, personal and enjoyable, has blown past 15 million users worldwide, doubling its user base in one year. Shopkick’s passionate users also spent almost two hours per month in the shopkick app during July 2015, according to data from Nielsen’s Electronic Mobile Measurement […]

Understanding The Brand and Customer Data Exchange

New global research from Microsoft uncovered fresh insights into consumers’ attitudes towards the exchange of personal data with brands. The Consumer Data Value Exchange Study, which is part of Microsoft’s bi-annual Digital Trends report, found that while 41% of global consumers consciously share personal information with brands, a larger percentage – 56% – believe that […]

Millennials Trust Companies To Keep Personal Information Safe

Millennials Most Trusting on Safety of Personal Information In spite of high-visibility data breaches, 44% of millennials in the United States believe that their personal information is kept private “all” or “most of the time” by the businesses or companies they do business with. This is the highest of all major U.S. generational groups. Just […]

P.F. Chang’s Launches Loyalty Program

P.F. Chang’s China Bistro Inc. launched a digital customer loyalty program that simplifies rewards for frequent diners. As part of the fully digital customer loyalty program that rewards diners for satisfying their culinary curiosity, P.F. Chang’s Preferred members will enjoy exclusive benefits and earn points for every dollar spent at P.F. Chang’s. “With P.F. Chang’s […]

Kohl’s Integrates Loyalty Program Within Apple Pay

Kohl’s Department Stores recently announced it will bring Apple Pay, which has transformed mobile payments with the easy, secure and private way to pay, to customers in all Kohl’s stores nationwide this fall. Kohl’s will also be among the first retailers to integrate both its Kohl’s Charge private credit card as a form of payment as well as its successful […]