Posted on January 24th, 2013 by joshua gentry
Could the customer experience at Disney’s parks be any more magical? Disney is certainly trying with a collection of new services dubbed MyMagic+. Costing an estimated $1 billion the services revolve around RFID wristbands Disney is referring to as MagicBands. These rubber bracelets will be encoded with credit card information allowing users to make purchases [...]
Filed under: Best Customer Management, Current News, Customer Experience, Emerging Marketing Strategies, Loyalty Marketing | No Comments »
Posted on May 21st, 2012 by Jill Manser
“Escape to Total Rewards,” Caesars Entertainment’s largest promotion in company history, celebrated the culmination of its 90-day campaign with celebratory activities at more than 40 properties across the country. The campaign, which launched on March 1 with simultaneous, multi-city concert events featuring chart-topping artists including Mariah Carey, CeeLo Green, Maroon 5, Sean “Diddy” Combs and Mary J. Blige, among [...]
Filed under: Brand Loyalty, Current News, Loyalty Marketing | No Comments »
Posted on April 4th, 2012 by Jill Manser
Sometimes it’s good to start fresh with your loyalty program — just ask Columbus, OH-based apparel retailer Express Inc. which just launched their new loyalty program, Express Next. The biggest change from their old program? Now consumers who do not hold the company’s proprietary credit card can participate. Express Next is points based. Participants earn 10 points for [...]
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Posted on April 3rd, 2012 by Jill Manser
National Car Rental, celebrated the 25th anniversary of its Emerald Club, the car rental industry’s first frequent renter program. The Emerald Club launched on St. Patrick’s Day in 1987. Throughout March, National’s Facebook fans participated in the celebration by submitting their favorite memories of 1987 — via anecdotes, photos or video — for the chance [...]
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Posted on March 21st, 2012 by Jill Manser
According to the 2012 Temkin Loyalty Ratings, Sam’s Club claims the number one spot with the most loyal customers, with a loyalty rating of 65%. Temkin Loyalty Ratings are based on consumer feedback of companies with whom they’ve recently interacted. Consumers rate three elements of their loyalty: willingness to buy more, reluctance to switch business [...]
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Posted on March 4th, 2012 by Jill Manser
Caesars Entertainment celebrates the expansion of Total Rewards, one of the country’s most prominent entertainment loyalty programs, with “Escape to Total Rewards”, their largest promotion in the company’s history. Aimed at demonstrating the breadth and depth of the loyalty program’s network of offerings and experiences, “Escape to Total Rewards” further illustrates the value of the loyalty [...]
Filed under: Current News, Customer Experience, Emerging Marketing Strategies, Loyalty Marketing | 1 Comment »
Posted on January 11th, 2012 by Jill Manser
Famed Seattle-based retailer, Nordstrom, announced a significant redesign of Nordstrom Fashion Rewards® as part of its broader efforts to build customer loyalty. The updated program puts more control in the hands of customers, making it easier for Fashion Rewards members to take advantage of complimentary services, access some of the most coveted benefits and fashion events and earn additional points. [...]
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Posted on December 29th, 2011 by Jill Manser
Rite Aid starts 2012 off with some nice additions to their Wellness+ loyalty program, introducing an online coupon management tool starting January 1, 2012, that allows Wellness+ members to load, manage and redeem coupons via their Wellness+ card. Plus, silver members can now choose new Wellness rewards of their choice, including a gym membership or a health/fitness magazine [...]
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Posted on December 22nd, 2011 by Jill Manser
The New Year is knocking at your door, and so too are your colleagues looking for the genius marketing plan that will make all the difference in 2012. Here are our top five questions worth asking as you plan your next move. Are your campaigns on replay? If your strategy seems eerily similar for all [...]
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Posted on December 21st, 2011 by Jill Manser
Marriott Rewards and Virgin America are joining together to offer Rewards members a new earning option. Marriott Rewards members who choose Virgin America’s Elevate program as their earning choice can earn Elevate points on stays at any of Marriott Rewards more than 3,500 participating hotels throughout the world. Effective immediately, Marriott Rewards members who designate Elevate [...]
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