Parago’s second UK shopper study, “Let’s Make a Deal,” revealed that regardless of income, shoppers now seek out the very best prices and are willing to go out of their way to save even a small amount. Amidst the lagging economy, new deal-seeking activities are becoming the norm among UK consumers, with high-value cashback rebates programs a top […]
[Source: Caribou Coffee] Caribou Coffee launched its new loyalty program, Caribou Perks, created to enhance the overall guest experience at Caribou coffeehouses nationwide and reward the brand’s passionate fans. Through this program, Caribou guests will be able to enjoy their favorite Caribou menu items and earn perks along the way. Rewards can be everyday items, special […]
Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHAT IS LOYALTY CURRENCY AND DOES YOUR COMPANY HAVE IT? So how do you build up your loyalty currency? It starts by delivering a great customer experience each time a customer interacts with you, by being a company that […]
[Source: Jamba Juice] Health-conscious lifestyle chain Jamba Juice has unveiled its new Jamba Insider Rewards program at stores across the United States. To earn rewards, including personalized offers and free products, customers need simply type in their phone numbers on touch screen kiosks. Customers receive $3 off their next purchase with their initial account activation […]
Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHY YOU NEED TO CHANGE YOUR LOYALTY OFFERING In this day and age loyalty might as well mean nothing – that is, if you don’t make strides to shake things up first. Read more TARGET LOSES ON […]
Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. Time to Overhaul Your Loyalty Program? 7 Steps to Long-Term Success Is it the right time to revamp your loyalty program? It might be. A loyalty program is not something that you do once, flip a switch and set […]
Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. Why Money Can’t Buy Customer Loyalty! Loyalty starts long before your customer buys anything. Proper planning and goal setting is key for the development of every consumer-facing initiative. Read more What Does 2014 Have in Store for Marketers? […]
Shares of Panera Bread Co. shot higher on Wednesday, a day after the bakery-cafe chain reported a stronger-than-expected 27 percent jump in net income in the third quarter as customers spent more at its restaurants. The company’s loyalty program and increased marketing spending are helping drive growth, said Wedbush analyst Nick Setyan in a research note.
These recent statistics caught our eye. What do these numbers say to you?
85% of loyalty program members polled report that they haven’t heard a single word from a loyalty program since the day they signed up.