Shares of Panera Bread Co. shot higher on Wednesday, a day after the bakery-cafe chain reported a stronger-than-expected 27 percent jump in net income in the third quarter as customers spent more at its restaurants. The company’s loyalty program and increased marketing spending are helping drive growth, said Wedbush analyst Nick Setyan in a research note.
These recent statistics caught our eye. What do these numbers say to you?
85% of loyalty program members polled report that they haven’t heard a single word from a loyalty program since the day they signed up.
The Wellness+ program had 44 million members, compared with nearly 40 million in first quarter 2012. In a conference call with investors, president and CEO John Standley said Wellness+ silver members had basket sizes 55% larger than nonmembers, while gold members had basket sizes 128% larger.
Groupon launches Groupon Rewards, a loyalty program designed to make it easy for their merchants to reward repeat customers and forge long-lasting relationships with them. Consumers will like how it turns their credit card into a loyalty card and they don’t have to worry about signing up, checking in, etc. Consumers unlock rewards once they reach a designated spending level with a merchant. While Groupon’s foundation firmly rests in customer acquisition, this new program shows the value that retention loyalty programs can bring to the marketing table.
Business travelers are savvy with loyalty programs. Nearly half of business travelers who belong to a travel loyalty program (48 percent) consider themselves an “intermediate” or “savvy” loyalty program user in that they check their points balance often, redeem points and tend to use multiple programs at once.
Facebook is a phenomenon because it broke the mold. Its structure, business plan and marketing strategy defied conventional wisdom. But to this day, the franchise makes use of traditional loyalty strategies as well. … Who would have thought crotchety old 60-somethings would leverage Facebook’s ubiquity when organizing a 50th High School Reunion?
“Two findings come through loud and clear from this report,” says DSA’s George Orme. “First, most marketers today are using digital media to both sell and nurture a stronger bond with their customers. But the study also underscored that very few companies have mastered the analytics and found ways to accurately measure the incremental effect of each media within a multi-media campaign.”
Customer Insight Group, Inc will reveal tips and techniques to master the art and science of building customers loyalty at the Jacksonville Chapter of the American Marketing Association (JAMA). Customer Insight Group’s President and CEO, Sallie Burnett, will be sharing her loyalty marketing expertise and presenting at the October 6, 2010 JAMA half-day seminar, Engaging […]
[LA Times, June, 2010] Today’s consumer is a multichannel shopper and consequently demands the same conveniences the web offers when shopping in-store. With the latest trend coined “Retailing 2.0,” traditional brick and mortar stores are changing the way they do business to better meet the needs of shoppers while also remaining competitive with Internet retailers […]