Target continues to builds its omnichannel business. EVP merchandising and supply chain Kathryn Tesija said that Cartwheel — an app the company began piloting in May and launched in June, which allows customers to use mobile phones to find and share deals on Facebook and search for deals while shopping in the stores — already had more […]
[Source: Target Marketing] Challenge: Acquire loyalty program members. Solution: Launch a text-based, near-field communication mobile loyalty program. International Dairy Queen franchisee Dave Reasner wanted a blizzard of customers to join his loyalty program. He got his precipitation: By the end of his pilot mobile loyalty rewards program, nearly 1,000 customers became members. Not too shabby, considering he targeted the 12,000-resident-strong […]
[Source: itweb] Last weekend, Loftus Versveld Stadium, in Pretoria, became the first stadium in SA to offer spectators near-field communication (NFC)-enabled turnstiles andaccess with the tap of a card. The paperless NFC ticketing project is a collaborated effort by Blue Label Telecoms, Ticketpros and liquidNFC. It allows supporters to purchase their tickets on their mobile phones or from the Web […]
[Source: Wired] The concept of Big Data and its application to develop customer relationships has always fascinated me. There are so many possibilities and ways to extract value from the data. And now, we have access to more data sets than ever, but there comes a point when it would take an army of humans […]
A 2010 report from industry research firm CSO Insights says that more than 75 percent of U.S. firms have implemented CRM strategies to accelerate top-line growth, improve the customer experience and boost the productivity of frontline workers. But success with CRM initiatives remains elusive for many. A 2010 study conducted by Asuret discovered a 47-percent failure rate of CRM systems.