Customer Insight Group Loyalty Blog

Rite Aid starts 2012 off with some nice additions to their Wellness+ loyalty program, introducing an online coupon management tool starting January 1, 2012, that allows Wellness+ members to load, manage and redeem coupons via their Wellness+ card. Plus, silver members can now choose new Wellness rewards of their choice, including a gym membership or a health/fitness magazine [...]

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A 2010 report from industry research firm CSO Insights says that more than 75 percent of U.S. firms have implemented CRM strategies to accelerate top-line growth, improve the customer experience and boost the productivity of frontline workers. But success with CRM initiatives remains elusive for many. A 2010 study conducted by Asuret discovered a 47-percent failure rate of CRM systems.

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