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State of Loyalty Marketing

These days, more and more marketers are putting customer relationship marketing at the top of their priorities for 2014. Companies are discovering it’s a measurable strategy that goes directly to the bottom line. In this presentation you will learn how loyalty marketing is evolving and about the top 10 loyalty marketing trends for 2014. Here […]

Mary-am Suites Launches Corporate Housing Loyalty Program

Mary-am Suites  introduces a new rewards program to retain long-standing customers and reward them for their commitment and loyalty to the company.Mary-am Rewards is the first rewards program launched in Canada’s corporate housing industry.Mary-am Furnished Apartment customers can save money by earning and redeeming reward dollars at all Mary-am businesses, including Mary-am Travel. Sheetal Sinha, Marketing Manager of Mary-am Group […]

Mosquito Joe Launches Share the Mojo Customer Referral Rewards Program

  Mosquito Joe, a provider of residential and commercial mosquito and pest control treatment, announced the launch of their new customer referral rewards program, “Share the MoJo.” New customers who sign up as a result of a referral will receive a $25 account credit, as will the customer who referred them. Mosquito Joe offers a […]

The Buzz: Brands Who Have the Most Loyal Customers

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. RETAILERS USE SOCIAL TO SPUR SHOPPING Though it cannot be tracked in traditional ways, social is indeed valuable to retailers for engagement, brand awareness and influence that unquestionably affect sales. Read more BIG DATA BOOST LOYALTY, IF YOU KNOW […]

The Buzz: Loyalty Program Overhauls & Omnichannel Strategy

  Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. Time to Overhaul Your Loyalty Program? 7 Steps to Long-Term Success Is it the right time to revamp your loyalty program? It might be. A loyalty program is not something that you do once, flip a switch and set […]

Omnichannel Retailing: The Opportunity for Retailers

Target continues to builds its omnichannel business. EVP merchandising and supply chain Kathryn Tesija said that Cartwheel — an app the company began piloting in May and launched in June, which allows customers to use mobile phones to find and share deals on Facebook and search for deals while shopping in the stores — already had more […]

Dairy Queen shows promising results with an NFC-enabled loyalty program promotion.

[Source: Target Marketing] Challenge: Acquire loyalty program members. Solution: Launch a text-based, near-field communication mobile loyalty program. International Dairy Queen franchisee Dave Reasner  wanted a blizzard of customers to join his loyalty program. He got his precipitation: By the end of his pilot mobile loyalty rewards program, nearly 1,000 customers became members. Not too shabby, considering he targeted the 12,000-resident-strong […]

Seeing great strides in NFC-enabled loyalty programs.

[Source: itweb] Last weekend, Loftus Versveld Stadium, in Pretoria, became the first stadium in SA to offer spectators near-field communication (NFC)-enabled turnstiles andaccess with the tap of a card. The paperless NFC ticketing project is a collaborated effort by Blue Label Telecoms, Ticketpros and liquidNFC. It allows supporters to purchase their tickets on their mobile phones or from the Web […]

How Smart Data Boosts Customer Lifetime Value

[Source: Wired] The concept of Big Data and its application to develop customer relationships has always fascinated me. There are so many possibilities and ways to extract value from the data. And now, we have access to more data sets than ever, but there comes a point when it would take an army of humans […]

CRM success: It’s all about the strategy

A 2010 report from industry research firm CSO Insights says that more than 75 percent of U.S. firms have implemented CRM strategies to accelerate top-line growth, improve the customer experience and boost the productivity of frontline workers. But success with CRM initiatives remains elusive for many. A 2010 study conducted by Asuret discovered a 47-percent failure rate of CRM systems.