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Report: Retail Customer Experience from Top 50 US Retailers

Based on more than 40,000 consumer surveys gathered from the top 50 U.S. and 25 U.K. retailers, the 11th annual ForeSee Experience Index 2015 Retail Edition, reveals the retail customer experience across web, mobile, and in stores over the course of the holiday shopping season. This report examines the drivers and inhibitors of digital and […]

Sephora Leveraging Loyalty Data to Drive Sale

Sephora Using Loyalty Data to Reach New Customers The beauty brand is tapping their customer data and data from their loyalty program to reach first time customers and loyal client. Building an optimization culture Sephora is currently dipping its toes into big data visualization, with the help of new technologies that simplify processes for the brand’s […]

Survey: Mobile Marketing Has Positive Impact on Brand Loyalty

Mobile Marketing Drives Brand Loyalty With nearly two thirds of Americans owning mobile devises and the majority of them keeping their phones with them at all times, smartphones are becoming the most direct and reliable engagement vehicle for marketer’s to reach their customers. A recent study from Vibes’ examines consumer perceptions and opinions about mobile […]

Customer Retention: How to Turn Unhappy Customers into Lifelong Customers

Customer Retention Tips and Trick Every business has had an experience with an unhappy customer. It can be unpleasant, frustrating and downright challenging, but you can turn this negative into a positive. It’s not possible to make everyone happy, all of the time. There will always be some complaints. It’s how you react to these […]

General Motors Receives Top Honor for Loyalty to Manufacturer

General Motors received the top honor for Loyalty to Manufacturer a the 20th Annual Automotive Loyalty Awards . The awards ceremony took place during the Automotive News World Congress, held in conjunction with the North American International Auto Show (NAIAS). The automotive loyalty awards recognize auto manufacturers and brands for customer retention and conquest efforts […]

Members Save on Fuel with GameStop’s Loyalty Program

GameStop PowerUp Rewards loyalty program members are now able to use their reward points to save on the cost of fuel through the Fuel Rewards® program operated by Excentus Corporation. The Fuel Rewards® program is a coast-to-coast loyalty program that enables its six million members to earn fuel savings from purchases made at thousands of […]

Why Restaurant Loyalty Programs Work

Menu for Success “Where do you want to eat tonight?” may be a popular question asked among couples and families, but it may be one that is already answered before being asked. How can this be? Simply because so many customers are already loyal to particular restaurants that they enjoy eating at. In fact, a […]

Sears Canada Announces Updates to Loyalty Program

Sears Canada Inc. announced it is updating and modernizing its customer loyalty program, Sears Club, which will bring it more firmly into the digital age.  The enhanced Sears Club loyalty program, set to launch before the Holiday shopping season, will offer improvements to the customer experience.  Members will now earn valuable Sears Club points on […]

CiCi’s Pizza Engages Customers with Mobile Customer Loyalty App

CiCi’s Customer Loyalty App CiCi’s, a Coppell, Texas-based buffet-style restaurant famous for its unlimited pizza, pasta, salad, soup and dessert, has announced a partnership with Punchh. Punchh will develop a loyalty app that will allow CiCi’s fans to collect punches each time they visit and earn a free buffet at any of the restaurant’s nearly […]

Fee Based Rewards Programs Deliver Value to Millennials

Consumers Embrace Fee Based Rewards Programs This may come as a surprise to some marketers who tout the appeal of “free,” but not all successful loyalty programs are fee-free! In fact, two of the most all-time successful such programs are fee-based….and the fees aren’t cheap.Creating a loyalty program – fee-based or free of charge – […]