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General Motors Receives Top Honor for Loyalty to Manufacturer

General Motors received the top honor for Loyalty to Manufacturer a the 20th Annual Automotive Loyalty Awards . The awards ceremony took place during the Automotive News World Congress, held in conjunction with the North American International Auto Show (NAIAS). The automotive loyalty awards recognize auto manufacturers and brands for customer retention and conquest efforts […]

Members Save on Fuel with GameStop’s Loyalty Program

GameStop PowerUp Rewards loyalty program members are now able to use their reward points to save on the cost of fuel through the Fuel Rewards® program operated by Excentus Corporation. The Fuel Rewards® program is a coast-to-coast loyalty program that enables its six million members to earn fuel savings from purchases made at thousands of […]

Why Restaurant Loyalty Programs Work

Menu for Success “Where do you want to eat tonight?” may be a popular question asked among couples and families, but it may be one that is already answered before being asked. How can this be? Simply because so many customers are already loyal to particular restaurants that they enjoy eating at. In fact, a […]

Sears Canada Announces Updates to Loyalty Program

Sears Canada Inc. announced it is updating and modernizing its customer loyalty program, Sears Club, which will bring it more firmly into the digital age.  The enhanced Sears Club loyalty program, set to launch before the Holiday shopping season, will offer improvements to the customer experience.  Members will now earn valuable Sears Club points on […]

CiCi’s Pizza Engages Customers with Mobile Customer Loyalty App

CiCi’s Customer Loyalty App CiCi’s, a Coppell, Texas-based buffet-style restaurant famous for its unlimited pizza, pasta, salad, soup and dessert, has announced a partnership with Punchh. Punchh will develop a loyalty app that will allow CiCi’s fans to collect punches each time they visit and earn a free buffet at any of the restaurant’s nearly […]

Fee Based Rewards Programs Deliver Value to Millennials

Consumers Embrace Fee Based Rewards Programs This may come as a surprise to some marketers who tout the appeal of “free,” but not all successful loyalty programs are fee-free! In fact, two of the most all-time successful such programs are fee-based….and the fees aren’t cheap.Creating a loyalty program – fee-based or free of charge – […]

HuHot Mongolian Grill Launches HuHot Rewards

HuHot Loyalty Program Executed Across Franchise HuHot Mongolian Grills, LLC announces a system-wide rollout of its HuHot Rewards loyalty program that leverages Sparkfly’s transaction data capture and promotion tracking capabilities. The new program enables HuHot’s 57 locations to offer customers highly relevant digital promotions that are targeted based on purchase behavior. Franchisees can now replace […]

What are the Benefits of a Loyalty Program

  Justifying a Loyalty Program Is a customer loyalty program right for your marketing strategy? Customer loyalty programs are designed to retain customers and improve the overall customer relationship — and for that they work very well. A recent Experian study shows,  This clearly shows a benefit for most companies who spend the money on […]

Starbucks Adds Lyft Drivers to Growing My Starbucks Rewards Program

My Starbucks Rewards Extended to Lyft Drivers Starbucks Coffee Company and Lyft, one of the nation’s leading transportation network companies, today announced a new, multi-year deal that will increase value for current customers, attract new customers, reward Lyft drivers and explore a transportation benefit for Starbucks partners (employees). All Lyft drivers will have the option of […]

Plenti is First US Coalition Loyalty Program

Biggest brands in the U.S. are collaborating on the country’s first-ever cross-brand loyalty program for shoppers. Plenti, the first U.S.-based loyalty coalition, is now available to consumers online at Plenti.com and at thousands of partner retail locations including AT&T, Exxon, Macy’s, Mobil,Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. Plenti, a program operated by American Express, […]