• Categories

Starbucks Adds Lyft Drivers to Growing My Starbucks Rewards Program

My Starbucks Rewards Extended to Lyft Drivers Starbucks Coffee Company and Lyft, one of the nation’s leading transportation network companies, today announced a new, multi-year deal that will increase value for current customers, attract new customers, reward Lyft drivers and explore a transportation benefit for Starbucks partners (employees). All Lyft drivers will have the option of […]

Plenti is First US Coalition Loyalty Program

Biggest brands in the U.S. are collaborating on the country’s first-ever cross-brand loyalty program for shoppers. Plenti, the first U.S.-based loyalty coalition, is now available to consumers online at Plenti.com and at thousands of partner retail locations including AT&T, Exxon, Macy’s, Mobil,Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. Plenti, a program operated by American Express, […]

Hotel Loyalty Program Key to Member Satisfaction

Earning and Redeeming Rewards Key to Hotel Loyalty Hotel loyalty and reward program features and benefits — earning and redeeming rewards — prove key to member satisfaction regardless of the number of hotel brand locations, according to the J.D. Power 2015 Hotel Loyalty/Rewards Program Satisfaction Report. The report measures customer satisfaction by examining six factors […]

2016 Planning: A Focus on Customer Loyalty

As we enter the fourth and final quarter of the year, marketers are looking back at the year’s marketing activities to evaluate results and begin planning for the year to come. The competition in today’s marketplace is higher than ever before. With technology growing at the rate that it is, your potential customers have the […]

Coca Cola Introduces Updated My Coke Rewards

Coca-Cola Refreshes My Coke Rewards Program VIP access to the hottest events of the season and tropical vacations in the middle of winter can be expensive – unless they’re free. These getaways are just a few ways members could be rewarded for their participation in the all-updated My Coke Rewards loyalty program. To meet the […]

Quotes About Loyalty

Quotes About Loyalty to Inspire You Improving customer loyalty requires a fundamental shift in mind-set and culture. Customers need to be though of as people and not transactions. Companies need to put the customer at the center of the business and earn the customer’s trust by consistently providing them customers with real value and exceeding […]

Five Best Practices to Energize Your Loyalty Program

Is Your Loyalty Program Reaching its Potential? Loyalty programs can be a great way to incentivize long-term customer relationships. Recent research has shown the presence of a loyalty program can make a significant impact on customer buying decisions in a wide variety of contexts: 64% of loyalty members are willing to switch brands to maximize […]

Overcome Poor Loyalty Program Performance

We know how it is. You’ve launched your customer loyalty program and watched it go through ups and downs and now you’re at a crossroads. Where do you go from here? There are many paths you can take to overcome poor results and engage members. The good news is that the potential is there, waiting to be tapped. […]

McDonald’s Launches Drink Loyalty Program

McDonald’s has begun the roll out of its new mobile app in the U.S., and one of the main features is a loyalty program for the chain’s drinks. Customer who use the app can earn a free beverage after purchasing five McCafe drinks, such as coffee and shakes. They can also locate nearby stores and […]

Quotes on Loyalty to Inspire Marketers

Quotes On Loyalty Marketers Can Live By Here are quotes on loyalty from journalists, authors, politicians and business leaders that will help motivate you to create a differentiated customer loyalty program that will give you more insight into the customer, leverage the customer insight to increase the sales of undersold and/or highly profitable customers and increase customer retention and purchase […]