[Source: The Irish Times] What supermarkets really want to know are those things that are specific to each shopper who walks through their doors. Because that is how they can make more money. This is where loyalty programs come in. While they are dressed up as consumer-friendly clubs that help people to save money, the [...]
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[SOURCE: Special Olympics Canada] Jointly today Easter Seals Canada and Special Olympics Canada have launched a fundraising and awareness building campaign in support of Canadians with physical and intellectual disabilities. The two charities will partner with Canada Safeway stores throughout the month of April with the hope of educating thousands of Canadians and encouraging financial [...]
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[Source: InterContinental Hotels Group] IHG (InterContinental Hotels Group) today announced that it will be providing free internet to all its 71m loyalty programme members, worldwide. The announcement comes as IHG reveals the results of a global online survey* which show that nearly half of adults (43%) would choose not to stay in a hotel that [...]
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Is the competition stealing your best customers? Has your loyalty program grown stagnant? How are you planning for the long-term to retain your best customers and build their affinity to your business? No matter where small businesses find their challenges today, it is likely that customer loyalty plays a significant role in their marketing mix. [...]
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Today’s green industry are not only concerned with up-to-the-minute irrigation assembly techniques or the latest trends in research, they’re also interested in the nuts and bolts of marketing and growing their businesses. This presentation shows how to plan, launch, overhaul and evaluate customer loyalty marketing program that recognizes and rewards best customers while increasing the [...]
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Loyalty marketing can deliver positive return on investment when properly executed. Through real-world examples, learn the methods and techniques successful businesses use to inspire loyalty and build profitable customer relationships. Did You Know? Less than 50% of shoppers in 2010 reported purchasing the brand they had once been loyal 70% of customers say poor service [...]
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BP is launching a new loyalty program called BP Driver Rewards that offers consumers a smarter way to save money on quality fuel. The program, available at participating sites within BP’s East of the Rockies footprint, rewards consumers with cents-per-gallon fuel savings just for filling up at BP. BP is the first major oil company to [...]
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Every business defines loyalty in its own unique way. Is it about how frequently customers buy, how often they refer new customers, how much they spend? Determine what your business goals are, then take a serious look at how you define that loyal customer and how you can leverage that value for long-term growth. Keep [...]
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Bon-Ton Stores, Inc.’s President & CEO announced that the Company’s “Your Rewards” loyalty program was revamped and will be reintroduced beginning February 15, 2013. The new program will allow customers to begin earning rewards as soon as he or she spends just$200 on their “Your Rewards” credit card at any of The Bon-Ton Stores seven [...]
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Cravers on the run can get more of their White Castle favorites with unique coupons text messaged directly to their phones. Now customers can opt in to receive customized alerts on their mobile devices any time they are near a participating White Castle restaurant. The new service is called Text2Crave. It’s a location-based mobile marketing [...]
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