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Study: Brand Loyalty of Millennials

[Source: Adroit Digital] A recent report from Adroit Digital surveyed 2,000 Millennials to gain a better understanding of how they view brands and their general feelings about brand loyalty. Results indicate that they see themselves as loyalists, but in a different manner than their Gen X siblings or Baby Boomer parents. A big difference in […]

Study: Consumers Want a More Personalized Retail Experiences

Nearly 90% of Americans repeatedly buy products retailers have on promotion, according to a new survey conducted by Synqera. Within the survey, 85% of respondents said they would return to brick and mortar stores when alerted to upcoming sales of previously purchased items. “We know there’s an appetite for customer engagement and retention through clear communication of promotions and […]

Study: Confidence and Trust Are Building Among Bank Customers

After a number of years of sharp decline, confidence in the banking industry is on the rise, trust in individual banks is high and most customers across the globe are satisfied enough to recommend their main banking provider, finds EY’s 2014 global consumer banking survey. The study, Winning through customer experience, which surveyed over 32,000 banking […]

The Buzz: What is Loyalty Currency and Does Your Company Have It?

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHAT IS LOYALTY CURRENCY AND DOES YOUR COMPANY HAVE IT?  So how do you build up your loyalty currency? It starts by delivering a great customer experience each time a customer interacts with you, by being a company that […]

Jamba Juice Debuts New Jamba Insider Rewards Customer Loyalty Program

[Source: Jamba Juice] Health-conscious lifestyle chain Jamba Juice has unveiled its new Jamba Insider Rewards program at stores across the United States. To earn rewards, including personalized offers and free products, customers need simply type in their phone numbers on touch screen kiosks. Customers receive $3 off their next purchase with their initial account activation […]

The Buzz: Big Data Boosts Loyalty & Brands Who Have the Most Loyal Customers

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. RETAILERS USE SOCIAL TO SPUR SHOPPING Though it cannot be tracked in traditional ways, social is indeed valuable to retailers for engagement, brand awareness and influence that unquestionably affect sales. Read more BIG DATA BOOST LOYALTY, IF YOU KNOW […]

The Buzz: Why Money Can’t Buy Customer Loyalty

  Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHY MONEY CAN’T BUY CUSTOMER LOYALTY Rewards and discounts are good ways to stay top of mind with existing customers and entice new ones to try out your product, but when it comes to establishing and maintaining long-term […]

Sears Updates Loyalty Program to Help Healthy Customers Save

[Source: Sears Holdings Corporation] Sears Holdings has announced that it is updating the Shop Your Way loyalty program to appeal to Sears and Kmart customers looking to lose weight and stay healthy as part of their new year’s resolutions, by allowing them to earn rewards points for physical activity. By registering for FitStudio.com, connecting a […]

The Buzz: Why Money Can’t Buy Loyalty, New Omnichannel Study & More

  Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. Why Money Can’t Buy Customer Loyalty!  Loyalty starts long before your customer buys anything. Proper planning and goal setting is key for the development of every consumer-facing initiative. Read more What Does 2014 Have in Store for Marketers? […]

Giant Eagle Leverages Omnichannel Customer Loyalty Strategies

[Retail Touchpoints 9/5/2013] Giant Eagle, a multi-format food, fuel and pharmacy retailer, has revised its digital marketing and engagement strategies to include more interactive tools that are tailored to specific customer segments. Omni channel retailing represents the best opportunity for brick & mortar retailers to keep pace with these omnichannel browsing and buying behaviors by […]