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Marriott Rewards — Top Hotel Loyalty Program

[Source: Marriott] Marriott International’s Marriott Rewards has been named top Hotel Loyalty Program in the first-ever Fortune and Travel + Leisure Best in Business Travel Survey, which tapped jet-setting readers for their thoughts on the best of the best brands for those on the road. “We‘re thrilled that the readers of Fortune and Travel + […]

7 Secrets of Loyalty Marketing

Do you know the secrets to creating a loyalty program that pays? This presentation reveals why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces. Learn the best practices you need to ensure the success of your customer loyalty strategy including: Establishing program objectives […]

State of Loyalty Marketing

These days, more and more marketers are putting customer relationship marketing at the top of their priorities for 2014. Companies are discovering it’s a measurable strategy that goes directly to the bottom line. In this presentation you will learn how loyalty marketing is evolving and about the top 10 loyalty marketing trends for 2014. Here […]

Colorado State University Launches Rams Rewards Loyalty Program

[Source: Colorado State University] Rams Rewards, a free program rewards members for downloading the app, posting about the Rams on social media, attending events and games and watching Rams athletic events online. Future plans include a points system that will reward fans for joining the Rams Club, purchasing tickets and buying team merchandise online. “We […]

Mary-am Suites Launches Corporate Housing Loyalty Program

Mary-am Suites  introduces a new rewards program to retain long-standing customers and reward them for their commitment and loyalty to the company.Mary-am Rewards is the first rewards program launched in Canada’s corporate housing industry.Mary-am Furnished Apartment customers can save money by earning and redeeming reward dollars at all Mary-am businesses, including Mary-am Travel. Sheetal Sinha, Marketing Manager of Mary-am Group […]

Mosquito Joe Launches Share the Mojo Customer Referral Rewards Program

  Mosquito Joe, a provider of residential and commercial mosquito and pest control treatment, announced the launch of their new customer referral rewards program, “Share the MoJo.” New customers who sign up as a result of a referral will receive a $25 account credit, as will the customer who referred them. Mosquito Joe offers a […]

Starwood Hotels & Resorts Launches App for Google Glass for Preferred Guest Loyalty Program Members

[Source: Starwood Hotels & Resorts Worldwide Inc] Starwood Hotels & Resorts Worldwide, Inc.  introduced a new SPG app that is the first from a hospitality company to leverage Google Glass. The new SPG app for Google Glass empowers mobile travelers with a new view as they explore destinations and book stays at nearly 1,200 hotels worldwide.  The […]

MC Sports Rewards Program Reaches Million Loyalty Members

MC Sports Active Rewards program has enrolled its millionth member. The program was introduced by the MC Sports, a Michigan-based sporting goods store chain, which has more than 70 locations in seven states. “We are very excited to have enrolled our millionth member,” Ed Rix, vice president, of marketing and advertising for MC Sports said […]

Sam’s Club Rolls Out Cash Rewards for Loyalty Program Members

Sam’s Club rolls out Cash Rewards, a new loyalty program that provides $10 in Cash Rewards for every $500 spent on qualifying pre-tax purchases. All Sam’s Club Plus members will automatically be enrolled in the program. “We believe it’s important to add value to our membership by offering services and benefits that provide that extra something […]

Sears Launches Get Advice for Loyalty Members

[Source: ABC News] Sears is launching a service called Get Advice, which gives its Shop Your Way loyalty members a way to engage with millions of other loyalty members, in addition to Sears associates, for purchasing advice. The move follows the 2013 launch of its Member Assist service, which allows members of the Shop Your […]