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Mary-am Suites Launches Corporate Housing Loyalty Program

Mary-am Suites  introduces a new rewards program to retain long-standing customers and reward them for their commitment and loyalty to the company.Mary-am Rewards is the first rewards program launched in Canada’s corporate housing industry.Mary-am Furnished Apartment customers can save money by earning and redeeming reward dollars at all Mary-am businesses, including Mary-am Travel. Sheetal Sinha, Marketing Manager of Mary-am Group […]

Mosquito Joe Launches Share the Mojo Customer Referral Rewards Program

  Mosquito Joe, a provider of residential and commercial mosquito and pest control treatment, announced the launch of their new customer referral rewards program, “Share the MoJo.” New customers who sign up as a result of a referral will receive a $25 account credit, as will the customer who referred them. Mosquito Joe offers a […]

Starwood Hotels & Resorts Launches App for Google Glass for Preferred Guest Loyalty Program Members

[Source: Starwood Hotels & Resorts Worldwide Inc] Starwood Hotels & Resorts Worldwide, Inc.  introduced a new SPG app that is the first from a hospitality company to leverage Google Glass. The new SPG app for Google Glass empowers mobile travelers with a new view as they explore destinations and book stays at nearly 1,200 hotels worldwide.  The […]

MC Sports Rewards Program Reaches Million Loyalty Members

MC Sports Active Rewards program has enrolled its millionth member. The program was introduced by the MC Sports, a Michigan-based sporting goods store chain, which has more than 70 locations in seven states. “We are very excited to have enrolled our millionth member,” Ed Rix, vice president, of marketing and advertising for MC Sports said […]

Sam’s Club Rolls Out Cash Rewards for Loyalty Program Members

Sam’s Club rolls out Cash Rewards, a new loyalty program that provides $10 in Cash Rewards for every $500 spent on qualifying pre-tax purchases. All Sam’s Club Plus members will automatically be enrolled in the program. “We believe it’s important to add value to our membership by offering services and benefits that provide that extra something […]

Sears Launches Get Advice for Loyalty Members

[Source: ABC News] Sears is launching a service called Get Advice, which gives its Shop Your Way loyalty members a way to engage with millions of other loyalty members, in addition to Sears associates, for purchasing advice. The move follows the 2013 launch of its Member Assist service, which allows members of the Shop Your […]

Study: Brand Loyalty of Millennials

[Source: Adroit Digital] A recent report from Adroit Digital surveyed 2,000 Millennials to gain a better understanding of how they view brands and their general feelings about brand loyalty. Results indicate that they see themselves as loyalists, but in a different manner than their Gen X siblings or Baby Boomer parents. A big difference in […]

Study: Consumers Want a More Personalized Retail Experiences

Nearly 90% of Americans repeatedly buy products retailers have on promotion, according to a new survey conducted by Synqera. Within the survey, 85% of respondents said they would return to brick and mortar stores when alerted to upcoming sales of previously purchased items. “We know there’s an appetite for customer engagement and retention through clear communication of promotions and […]

Study: Confidence and Trust Are Building Among Bank Customers

After a number of years of sharp decline, confidence in the banking industry is on the rise, trust in individual banks is high and most customers across the globe are satisfied enough to recommend their main banking provider, finds EY’s 2014 global consumer banking survey. The study, Winning through customer experience, which surveyed over 32,000 banking […]

The Buzz: What is Loyalty Currency and Does Your Company Have It?

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends. WHAT IS LOYALTY CURRENCY AND DOES YOUR COMPANY HAVE IT?  So how do you build up your loyalty currency? It starts by delivering a great customer experience each time a customer interacts with you, by being a company that […]