• Categories

What are the Benefits of a Loyalty Program

  Justifying a Loyalty Program Is a customer loyalty program right for your marketing strategy? Customer loyalty programs are designed to retain customers and improve the overall customer relationship — and for that they work very well. A recent Experian study shows,  This clearly shows a benefit for most companies who spend the money on […]

Quotes About Loyalty

Quotes About Loyalty to Inspire You Improving customer loyalty requires a fundamental shift in mind-set and culture. Customers need to be though of as people and not transactions. Companies need to put the customer at the center of the business and earn the customer’s trust by consistently providing them customers with real value and exceeding […]

Quotes on Loyalty to Inspire Marketers

Quotes On Loyalty Marketers Can Live By Here are quotes on loyalty from journalists, authors, politicians and business leaders that will help motivate you to create a differentiated customer loyalty program that will give you more insight into the customer, leverage the customer insight to increase the sales of undersold and/or highly profitable customers and increase customer retention and purchase […]

Inspirational Loyalty Quotes

Loyalty quotes to leave you inspired. These loyalty quotes come from business leaders like Bill Gates, authors and others who have thought long and hard about how not just meeting customers expectations but exceeding them has a significant impact on customer loyalty. The first step in exceeding your customer’s expectations is to know those expectations. ~ Roy H. […]

Five Customer Loyalty Tips

Loyalty programs when leveraged to there fullest have the opportunity to drive revenue growth, brand advocacy and maximize customer lifetime value. Yet, marketers continue to barrage consumers with irrelevant messages, low value rewards and impersonal social media engagements. What’s worse – large percent of companies don’t have a strategy for identifying their best customers and […]

Study: Are App Frustrations Loyalty Crushers?

While a slow checkout line, an awkward return process or a snarky sales associate can play havoc with consumer loyalty, a poor app experience can be equally detrimental, argues CA Technologies. Declaring brand loyalty now has a “six-second shelf life,” the software maker concluded in a new report that brands not delivering a positive application […]

Corinthia Hotels Announces Rewards Program

Corinthia Hotels rewarding customers who book their stays online directly through their website. Corporate and leisure guests booking through corinthia.com can earn rewards from free room upgrades and complimentary late checkouts to discounted meals and spa treatments at the European hotels. Guests booking through corinthia.com will also be given the chance to ‘Win Back Your […]

Marketing Segmentation Gives Marketers an Edge in the Market Place

Today, more than ever before, marketers recognize the need for targeted marketing. Consumers receive so many messages on a daily basis that they are forced to quickly identify and filter out irrelevant messages. Marketers are now left with the tough job of quickly enticing an individual before they decide the message is not worth their […]

Baskin-Robbins Updates Customer Loyalty Program

Baskin-Robbins will unveil an online ordering system and digitally driven customer loyalty program this year.  The brand is integrating its current Club 31 member databases into the new platform. Members will have the choice of using a traditional card or the mobile app in-store, and can access an online membership portal. The ice-cream brand’s local […]

Sprint’s Rewards Program to Engage & Keep Customers

Sprint is launching a new rewards program that will reward loyal existing customers and enable them to acquire the iPhone 6 for $5 per month, including their monthly service plan. The program will enact a “loyalty service credit” of $15 a month to customers leasing the iPhone 6 or 6+ which, when applied to the […]