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By the Numbers: Recent Stats

These recent statistics caught our eye. What do these numbers say to you?

85% of loyalty program members polled report that they haven’t heard a single word from a loyalty program since the day they signed up. 
 ACI Worldwide 2011 Study

66% polled said they liked loyalty programs with “discounts and savings”

Facebook users are 2-3 TIMES more likely to engage with ads that include a friend’s endorsement. According to David Fischer, head of global advertising and operations at Facebook

Starbucks fans and their friends, spend 8% more in stores and transacted 11% more frequently than the average Starbucks customer. According to David Fischer, head of global advertising and operations at Facebook

51% of those who “like” a brand are more likely to buy from it. According to David Fischer, head of global advertising and operations at Facebook

Citing comScore data, Facebook noted that “Friends of fans” represent a larger set of consumers than just a brand’s Fans — 34 times larger on average for the top 100 brand ages, and 81 times larger for the top 1000. Friends of fans are also much more likely to visit a store, website and even purchase a product or service.

The average user on Facebook has 130 friends. Facebook Statistics 10-5-11