There’s nothing like a few years of a turbulent economic climate to take a toll on your customer loyalty efforts. But with the economy slowly ebbing back and the influx of social media channels at your fingertips, the timing is ideal to gather your troops, take stock of your resources and fight for customer loyalty, engagement and share of wallet.
Let Customer Insight Drive Fresh Ideas
New perspective and innovative ideas are now the necessity in order to extend the customer relationship. What was considered an unconventional method yesterday, may now trend toward the norm. This is an all-new loyalty landscape that few will come out on the other side unchanged. With the influx of new technology, the time has never been more relevant to launch the next generation of your loyalty program. The necessary tools you need to develop a comprehensive view of your customers’ needs, preferences and expectations are at your fingertips. Use survey questions to create a dialogue with your customers and discover what really matters to them. Tap into social networks to identify and engage customer advocates. Mine data to better evaluate rewards and offer redemption across customer lifecycle and segments; you’ll find out what offers are the most enticing for key segments. At every level of your loyalty program, there are valuable new tools that can help take your program to a new level of success.
To inspire and arm you for your customer loyalty battle, Customer Insight Group has developed an informative white paper titled “Don’t Enter the Battle for Customer Loyalty Unarmed.” Key takeaways include:
- Loyalty program challenges and opportunities
- How loyal customers are key to profitability
- Benefits of a loyalty audit
- Customer value development
- Checklist for world-class leaders in customer loyalty
To download this and other free white papers, visit www.customerinsightgroup.com/white-papers.