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Abercrombie & Fitch Launches Loyalty Program

You’ll find more than steamy model photography, loud music and trendy T-shirts at Ohio-based retailer Abercrombie & Fitch Co. The popular chain has announced the launch of a customer loyalty program for its U.S. stores.

A&F CLub offers many of the traditional offerings of other loyalty programs, including: discounts, member-only offers and promotions and other rewards based on repeat purchases. Plus, free shipping for online purchases topping $150.

But, in true Abercrombie & Fitch fashion, it serves up a few perks that are designed just for their youthful audience and overall beefcake branding. Additional member benefits include access to exclusive video and photo galleries, digital wallpaper for mobile devices and computers, special music playlists and downloads, and skip-the-line access to special events.

A nice addition for members: a little help dressing for the weather. The A&F Club section of the website includes a five-day forecast for the member’s city (today’s forecast – HOT!) and helpful suggestions on how to dress for the elements.

CEO Michael Jeffries said that from a business perspective, it gives the company new ways to interact with customers through social media and mobile devices and will give the company a better picture of who its customers are and what they want.

[Source: Columbus Biz Insider Blog]