Reward Program Members Are Brand Champions

Posted on February 4th, 2009 by Sallie Burnett
c[Brandweek, 2/3/09]

Brands better keep members of their rewards programs happy. A new study from Colloquy finds that customers who participate in loyalty-building efforts, like MyCokeRewards and the Best Buy Reward Zone, are 70 percent more likely to actively recommend a product, service or brand than the general population.

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Filed under: Best Customer Management, Current News, Customer Experience, Loyalty Marketing, Marketers Toolbox

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2 Responses to “Reward Program Members Are Brand Champions”

  1. Opal D. Ziana, on March 23rd, 2009 at 10:46 am Said:

    I love people who spend their times to give information to other people. You don’t have to write this article. But you did. Thanks my friend.

    The rapid expansion of frequent-flyer programs is due to the fact that loyalty marketing relies on the earned loyalty of current customers to attract new loyalty from future customers. Incentive programs that are exclusive must strike a balance between increasing benefits for new customers over any existing loyalty plan they are currently in and keeping existing customers from moving to new plans. Hallmark did this through devising a program that directly rewarded customers not only for buying merchandise and utilizing Hallmark.com, but gaining additional benefits through referring their friends.[9]

    The most recent loyalty marketing programs rely on viral marketing techniques to spread word of incentive and inducement programs through word of mouth.

  2. Arianacype, on May 14th, 2009 at 1:16 am Said:

    Thanks for good post.

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