9 CRM Elements of Building Lasting Customer Relationships
Posted on February 9th, 2009 by Sallie Burnett
[E Commerce Times, 1/27/09}
Building relationships is an important part of sales, and E-Commerce News offers tips for how to build them effectively. Among them: Know your customer by following their Facebook and Twitter feeds and by reading their blogs; compensate non-sales staff for sales they make; and pay the sales staff something besides commission.
“You have to be proactive and structured about how you engage with your customers,” Brad Wilson, general manager of Microsoft More about Microsoft Dynamics CRM, told CRM Buyer. “The pool of people considering purchases is dwindling, so you have to make smart decisions about how you connect with them.”
Filed under: Best Customer Management, Current News, Customer Experience, Emerging Marketing Strategies
So much to read, so much wealth of good information, keep it up
Relationship marketing is a form of marketing developed from direct response marketing campaigns conducted in the 1970s and 1980s which emphasizes customer retention and satisfaction, rather than a dominant focus on point-of-sale transactions.
Relationship marketing differs from other forms of marketing in that it recognizes the long term value to the firm of keeping customers, as opposed to direct or “Intrusion” marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists.