Q Mart Loyalty Program Pays Off
Posted on July 7th, 2009 by Sallie Burnett
[Convenience Store News, July 7, 2009]
As customers respond to the scores of rewards offered through its loyalty program. Q Mart Marketplace, operator of 20 stores based here, is experiencing more frequent visits by regular customers, bigger average transactions, better margins and a stream of new faces drawn to attractive deals.
“Loyalty has been the backbone of all of our marketing campaigns,” said JohnWinter, Q Mart’s vice president planning and development.
Filed under: Best Customer Management, Brand Loyalty, Loyalty Marketing