Posted on August 7th, 2009 by Sallie Burnett
Consumers have so many choices in the world and generally edit their possibilities and maintain their own manageable menu of brands they trust. These brands are said to be in the “inner circle”. The inner circle is like your favorites or bookmark list on your computer. In our age of information and global competition, companies [...]
Filed under: Best Customer Management, Brand Loyalty, Loyalty Marketing, Marketers Toolbox | No Comments »
Posted on August 6th, 2009 by Sallie Burnett
Customer Insight Group is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on the latest thought leadership regarding loyalty marketing. We want to share with you 30 exciting ideas for loyalty marketing rewards – compelling enough to gain exposure to capture your customers’ attention [...]
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Posted on August 5th, 2009 by Sallie Burnett
With more than 19 years of experience in developing and enhancing customer loyalty programs, we know how important it is to use a customer-centric approach to align and deliver value that is meaningful, timely and mutually beneficial to the customer and ultimately the company as well. When developing the benefit strategy for your loyalty program [...]
Filed under: Brand Loyalty, Loyalty Marketing, Uncategorized | No Comments »
Posted on August 5th, 2009 by Sallie Burnett
A recent research study published in The Journal Of Marketing (Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers by Valentyna Melnyk, Stijn M.J. van Osselaer, & Tammo H.A. Bijmolt) debunks the conventional wisdom about women being more “loyal” customers than men. The authors conducted five studies [...]
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Posted on August 5th, 2009 by Sallie Burnett
Half of American consumers have defected from national brands to store brands for food, household, health and personal-care products, but most are still reluctant to switch to store brands for child- and pet-care purchases, according to research from ICOM released on July 9, 2009. A May 2009 ICOM study of 1,530 American consumers revealed key [...]
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