Posted on July 16th, 2009 by Sallie Burnett
Businesses appreciate every sale but a sale made to a repeat customer is a virtual seal of approval. Customer loyalty keeps businesses running and is very sought after. What is it, however, that gains and maintains customer loyalty? Basically it is making and keeping the customer happy, (customer satisfaction). There are many ways you can [...]
Filed under: Brand Loyalty, Customer Experience, Loyalty Marketing, Uncategorized | No Comments »
Posted on July 10th, 2009 by Sallie Burnett
Sustaining a loyal client base is one of the biggest challenges that businesses face each day. You may have hundreds of competitors, so how can you market your product to obtain consumer loyalty? Consumer loyalty comes from attaching a certain perceived value to your product in the mind of your consumer. In order to create [...]
Filed under: Uncategorized | No Comments »
Posted on July 7th, 2009 by Sallie Burnett
The Western Union Company, a global leader in money transfer services, announced today plans to enhance The Western Union® Gold Card, the company’s global consumer loyalty program, with the convenience of a reloadable Visa® prepaid card. Western Union will selectively offer the program starting in July targeting 8 million Western Union Gold Card loyalty members [...]
Filed under: Brand Loyalty, Loyalty Marketing | No Comments »
Posted on July 7th, 2009 by Sallie Burnett
[Convenience Store News, July 7, 2009] As customers respond to the scores of rewards offered through its loyalty program. Q Mart Marketplace, operator of 20 stores based here, is experiencing more frequent visits by regular customers, bigger average transactions, better margins and a stream of new faces drawn to attractive deals. “Loyalty has been the [...]
Filed under: Best Customer Management, Brand Loyalty, Loyalty Marketing | No Comments »
Posted on July 7th, 2009 by Sallie Burnett
[Business Times, July 7, 2009] Focusing on core customers can make a critical difference both now and in the long term Economic downturns can wreak havoc on customer relationships. Deep cost-cutting compromises service. And to make up for lost revenues, companies sometimes add new charges and fees, which make customers feel they are being gouged. [...]
Filed under: Brand Loyalty, Loyalty Marketing | No Comments »
Posted on July 6th, 2009 by Sallie Burnett
[CSP Convenience Store/Petroleum, July 6, 2009] The percentage of consumers loyal to one brand of gasoline has been in general decline for several years and is down six points over the past decade, according to a recent report from The NPD Group Inc. When comparing 1Q09 loyalty measures versus 1Q00, the age group that experienced [...]
Filed under: Brand Loyalty, Loyalty Marketing | No Comments »
